If you’re wondering how to grow your email list, this blog post will be a good place to start. Below are 15 different ways that you can use in order to build an audience on the internet and keep people engaged with your content.
The “how to build an email list without a website” is a way of growing your mailing list independently of your website. This is done by using social media and other methods.
Using your website to build your mailing list will enable you to gradually gather opt-ins and develop your list over time. You may utilize some of these alternate tactics that function independently of the traffic your website gets to increase the speed at which your list grows.
While sign-ups through your website will happen automatically after plugins are installed, the tactics outlined below will need either a monetary expenditure or a consistent investment of your time and efforts. Do not be put off by this. Paid acquisition techniques are one of the most reliable and effective ways to benefit from email marketing.
Let’s assume you can earn $10.00 from each email subscriber on your mailing list, and you can get someone to join up for your mailing list for $2.00. You’d purchase as many of those leads as you could since it’s a better investment than anything else you could make. If you put $2.00 in the stock market, you will be lucky if you get a 10% return on that investment in one year, and it turns into $2.20.
If you spend $2.00 for an email address and earn $10.00 off of it over the next year, you’ve made a 500% return on investment. Spending money to obtain email sign-ups may be one of the most beneficial expenditures you can make if you have a well-honed conversion funnel.
Co-Registration Advertising is a good option.
Advertise on other websites’ “thank you” pages via co-registration advertising networks. When someone joins a mailing list on a website with a co-registration ad unit, they are provided with a list of offers from third-party advertisers (like you).
If a subscriber chooses your offer and clicks the submit button, the advertising network will provide you the subscriber’s contact information through an API call or by emailing you a spreadsheet of new sign-ups on a regular basis. Through a co-registration ad network, you may expect to pay $1.00-$4.00 each sign-up.
The quality of sign-ups you get via co-registration advertising varies based on the sites where your ad is placed. I suggest asking for a list of sites available for you to advertise on when dealing with a co-registration ad network. Only agree to have your advertising shown on websites that are comparable to yours or in the same industry as yours. Subscribers who come from unrelated websites are less likely to interact with your material and are less likely to make a purchase.
Lead quality might also differ across different locations in the same business. Subscribers from one site may connect well with your material, whereas subscribers from another site may be uninterested in your content and of little use to you.
Because of the continuous costs of operating a co-registration advertising campaign and the variance in lead quality from site to site, you’ll want to track results on a monthly basis by ad network and website. Are people who join up via a co-registration ad unit on a certain website as engaged as users who sign up through your website? Do they open emails at the same pace as the rest of the list? Are they going to the websites and clicking on the links? Do they purchase your goods and services at the same rate as other subscribers? W
hile While operating a co-registration advertising campaign may be quite beneficial, you must constantly check the effectiveness of your campaign in order to eliminate failing websites and ad networks.
Some sectors employ co-registration advertising more often than others. These sections may be found on a variety of websites, including financial, sports, travel, business opportunity, and emergency preparedness. While a co-registration advertising campaign may be launched for a website in almost any industry, certain businesses benefit more than others.
The following are some of the most well-known co-registration advertising networks:
Following Offers
Following Offers (afteroffers.com) works with advertisers and publishers with travel websites, financial websites, Internet business websites, and survival/disaster preparation websites.
CoregMedia
CoregMedia (coregmedia.com) is a generic co-registration advertising network that works with a wide range of publishers and advertisers. CoregMedia claims to partner with a number of well-known brands, including Kohl’s, Nokia, Gap, Dish Network, Red Lobster, and Walmart.
Media Solutions Investing
Media Solutions Investing (investingmediasolutions.com) works with advertisers and publishers with financial websites.
Opt-Intelligence
Opt-Intelligence (opt-intelligence.com) is one of the most well-known online co-registration advertising systems. In a broad range of sectors, Opt-Intelligence works with a number of big marketers and publications.
Tiburon Media is a media company based in Tiburon
Tiburon Media is a media company based in Tiburon (tiburonmedia.com) is a general co-registration advertising network that works with a number of major companies including Microsoft, Adobe, Cisco, Dell, Disney, and Toyota.
Services for generating leads
Services for generating leads, such as Fluent (fluentco.com) and Lead Pulse (leadpulsemedia.com), share many similarities with co-registration advertising services.
They also enable you to pay a set amount for each email sign-up for your mailing list, but their leads are far less expensive and focused than leads from more typical co-registration suppliers. You may buy leads for as low as They also allow you to pay a fixed fee to receive an email sign-up for your mailing list, but their leads tend to be much less expensive and much less targeted than leads that come from more traditional co-registration providers. You can purchase leads from these services for as little as $0.40 per sign-up, but the email sign-up will come from a generic offer funnel or survey site rather than another website in your industry..40 per sign-up from these firms, but the email sign-up will originate from a generic offer funnel or survey site rather than a website in your field.
Lead generating companies often have a considerably larger footprint than co-registration advertising networks. They have a lot more inventory and often depend on paid ad expenditure to create leads, thus they can produce a lot of leads for their advertisers. You could buy 100,000 new members per month or more from lead generating services if you wanted to.
Adding a big number of email sign-ups from a lead generating provider might hurt your deliverability since these leads aren’t targeted, and a substantial proportion of them will never read any of your messages. You must actively eliminate unengaged email subscribers from your mailing list to avoid this.
Anyone who joins up for MarketBeat via a lead generating provider and does not open an email during the first 30 days of their membership is removed from the list. This maintains our email engagement rates at the level required to keep email service providers like Gmail, Outlook, and Yahoo pleased.
You also need very good tracking and analytics tools to measure return on investment (ROI) from leads from these services to determine if you are running a profitable campaign. We do a cohort analysis to measure the ROI for all the subscribers that register from a given lead source in each month. Our goal is to break even on advertising spend from Services for generating leads in 90-days. If it’s April and my leads from January have broken even or shown a profitable ROI, I know that I’m hitting my target performance goals.
It’s also important to note that the quality of leads will vary significantly from one lead generation provider to another. Our company has been experimenting with Services for generating leads over the last year and have developed a couple of profitable campaigns with Fluent and Lead Pulse. We also tried two other services that did not generate a positive return on investment.
Services for generating leads can be a very powerful tool given the ability to generate a massive volume of email sign-ups at an affordable price, but they can also be dangerous given the deliverability risks. Services for generating leads are effectively the gasoline of email marketing. They can either add significant scale to your email marketing efforts or they can blow up in your face. If you have a clear understanding of your funnel and have learned a lot about deliverability, pursuing leads form lead generation providers can be a good idea. If you are just beginning to learn about email marketing, you should pursue other sign-up methods.
Swap email sends with other owners of mailing lists.
Swapping email sends with other mailing list owners may be a very successful approach to increase your mailing list if you have a mailing list of a few thousand members. When you execute an email exchange, you send a marketing email to your subscribers on behalf of another website, and they send an email to their mailing list that you compose.
You should try to get their subscribers to join up for your mailing list in the email you send to your email swap partner’s list. The email should include a lead magnet or offer, as well as many links to a page on your website with an opt-in form. Create an email sign-up page on your website right now if you don’t already have one. This is referred to as a landing page.
It’s important to note that you should never provide your email exchange partner your real mailing list, and they should never send you their actual mailing list. Your swap partner will send your message to their subscribers, while you will send your swap partner’s message to your own. Your email list should be handled with caution, as if it were classified material. Under no circumstances may it be provided to a third party. Because you never know what type of spam an unethical partner may send to your list, it’s better to keep that information hidden.
Make a list of as many websites as you can that are comparable to yours in order to discover email exchange partners. Examine your list and cross off any sites that don’t have opt-in forms. If a website is not actively recruiting opt-ins, it is doubtful that it maintains a mailing list. Make a list of 100 distinct websites with whom you might perhaps trade email sends if feasible.
Go through your list and write each website’s owner an introduction email that includes some background information about you and your website. Tell them you’re looking for alternative websites with which to make email exchanges. Inquire if they have a mailing list and if they’d be interested in trading it for yours. Because email exchanges are usually a win-win situation for both sides, you’ll discover that many other webmasters are eager to do so with you.
You may utilize a service called Safe Exchanges (safe-swaps.com) to discover webmasters who are interested in making email swaps with other mailing list owners to speed up the process of locating email swap partners. Safe Swaps is a monthly subscription service that costs $29.95.
Rentals of Email Lists
If you have a sizable advertising budget to grow your mailing list, you can pay other mailing list owners to email their list on your behalf. Rentals of Email Lists work similar to email swaps. Instead of repaying the list owner by mailing your list on their behalf, you will pay them a negotiated fee for the privilege of their mailing list.
After that, you’ll send an email with a lead magnet offer and a sign-up link for your mailing list. For the agreed-upon charge, the list owner sends the promotional email to their mailing list on a certain day and time.
Rentals of Email Lists are typically sold on a cost per thousand (CPM) basis. If you wanted to email 10,000 subscribers on someone else’s mailing list and they charged a $25.00 CPM, you would pay a $250.00 fee. Prices for Rentals of Email Lists can vary depending on what industry or niche the mailing list is in.
Selling things to investors is far more lucrative than selling products to computer gamers, thus emailing a list of investors will cost much more than sending a list of computer gamers. You may be able to rent an email list for $10.00-$20.00 CPM for lower-end mailing lists. You may spend $50.00-$100.00 CPM to email someone else’s mailing list in high-end categories.
In the Internet marketing space, you might see Rentals of Email Lists referred to as “solo ads.” In other spaces, you might see Rentals of Email Lists referred to as “dedicated email sends” or “advertising email blasts.” Do not let this throw you off. “Solo ads”, “advertising email blasts”, “dedicated email sends” are just another name for Rentals of Email Lists.
There are many web databases that rent out email lists. With over 60,000 mailing lists available for rental, NextMark (nextmark.com) is perhaps the biggest online collection of email, phone, and snail mail mailing lists. Unfortunately, their search function is a little out of date, so you may have to go through many pages of results to locate a list worth emailing.
Email list rental companies provide a broad variety of quality. There is no way to independently check the amount or quality of the provider’s email list since you never view their subscriber list. While many email list rental companies are competent and entirely ethical, there are a few unscrupulous companies that attempt to pass off created lists, acquired lists, and unconnected mailing lists as high-quality and relevant lists for hire. You should only deal with extremely respected mailing list owners because of the amount of trust required.
If possible, consider using an agency that works with advertisers in your industry to do Rentals of Email Lists. A good email advertising agency will already have relationships with mailing list owners in your industry and can mitigate the possibility of working with dishonest mailing list owners.
Purchasing a mailing list is not a good idea.
While renting an email list is customary in the email marketing business, purchasing an email list is not recommended under any circumstances. You pay a list owner to email their list on your behalf when you rent a list. You’re essentially taking advantage of the list owner’s permission to contact their subscribers. While buying a mailing list isn’t technically illegal or unethical, it’s typically a terrible idea since people on a bought list haven’t opted in and haven’t given you permission to contact them.
Purchasing email lists in order to get clients is typically not a good marketing tactic. The majority of email lists for sale are low-quality, out-of-date, and poorly managed. People on these lists will not be interested in your material and will unsubscribe from your emails. What’s more, they’re not likely to purchase anything from you or reply to any of your offers.
Because sending a bought list might harm the reputation of your domain name and IP address, many email service providers (ESPs) will not allow you to utilize one with their services. When you email bought lists, you’ll almost always get a lot of spam complaints and undeliverable emails. Your domain name and IP address may be put to a blacklist as a result, causing your future mailings to land up in spam folders or not be sent at all. Only contact those who have explicitly given you permission to do so if you want to keep your reputation intact.
Make it easy for others to share your email content.
If you send out email newsletters, include social media sharing buttons as well as a “forward to a friend” link in each one. These buttons will encourage your existing email subscribers to forward and share your email content with their friends and other individuals in their social networks, allowing you to make new connections and get access to new subscribers.
You can also consider placing a call-to-action at the bottom of your newsletter with a link to subscribe, which will encourage anyone who received a forwarded copy of your newsletter to sign up for your mailing list. Most email service providers include tools to Make it easy for others to share your email content., so it shouldn’t require much work to add social sharing and “forward to a friend” links to your emails.
Email Content on Your Website Can Be Archived
Whenever you send out an email newsletter or another piece of informative or instructional material, save a copy of it to your website’s newsletter archive. If you’re using WordPress, this may include creating a new category for newsletter material and posting any new newsletter content as a post in that category.
When you upload a new email newsletter to the archive, be sure to distribute it across all of your social media accounts. This will increase the visibility of your email content to those who aren’t currently on your mailing list. It will also give your subscribers a second chance to receive your fresh material if they miss your email. Google and other search engines will crawl your website’s archive of newsletter content, potentially increasing the amount of organic search traffic you get.
Do you have a physical store?
Whether you run a physical shop or any other kind of retail outlet, during checkout, ask each customer if they want to join your email list. “Would you want to join up for our mailing list and get discounts in your email on a regular basis?” you might ask each consumer. If the consumer agrees, have them put their email address on a clipboard sign-up form. Add these customers to your email list at the end of the day.
Make the Most of Your Email Signature
Make a call-to-action and a link to join up for your mailing list a part of your and your workers’ email signatures.
Organize a competition or a giveaway
Find a reward that has a high perceived worth, such as an iPad or an iPhone, to utilize as a giveaway or contest prize. To join the contest, make it a requirement that everyone who enters sign up for your mailing list. Promote the contest on your personal and professional social media accounts, as well as any other marketing platforms you may have. Remember to include social sharing links on your contest page so that it may be readily shared.
Benefits of Using Social Media
Create a high-value lead magnet or other offer, such as an ebook or a free report, and distribute it throughout all of your social media networks. In order to access the lead magnet or other given item, users must first submit their email address.
Make sure you’re using all of your social media channels, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr, and any other accounts you’ve created. Share the offer on your personal social media sites as well as any company pages. For optimum visibility, share the offer many times over the period of a few weeks.
Calls to Action on YouTube
If you or your business has a YouTube channel, include subscribe-to-mailing-list calls-to-action in the description of your videos. Include links in the video description that go to a landing page on your website where viewers may sign up for your mailing list or reply to another offer.
You may also make a short and distinctive URL to publish at the conclusion of your films. “If you would like to get more news and updates from MarketBeat, sign-up for our email list at marketbeat.com/arndaily,” you may remark at the conclusion of each of your videos.
Create a Google AdWords account
You may use Google AdWords to drive visitors to a landing page where consumers can input their email address in return for a lead magnet or another incentive if you have money to spend in your list-building effort. Make sure you’re using Google’s conversion tracking pixel to figure out which keywords and advertisements are generating the most opt-ins.
You may use Google’s cost-per-action (CPA) bidding to optimize for email sign-ups after your campaign has been running for a time. Advertisers may also use an AdWords extension to add an opt-in form directly in search results, however this option is presently only offered to a small number of publishers. While developing a Google AdWords campaign is outside the scope of this masterclass, if you want to learn how to do so, I suggest reading Perry Marshall and Mike Rhodes’ Ultimate Guide to Google AdWords.
Are you giving a presentation at a trade show?
If your company is exhibiting at a trade fair, you have a great chance to get new email sign-ups. Run a giveaway with a reward that is in great demand. As rewards, new technological items like iPads, Kindles, and video gaming systems are ideal. Allow guests to join your giveaway by placing their business cards in a fishbowl. You must make it obvious to contestants that they are joining up for your mailing list.
Pick a winner at the conclusion of the conference and add all attendees to your email list. Send a welcome email to each new subscriber to your mailing list. Your welcome email should remind them about the contest, explain why they were added to your mailing list, and tell them about your goods and services. In your welcome email, you should also provide an opt-out link so that anybody who doesn’t want to receive emails from you may quickly unsubscribe.
Print Marketing Materials using QR Codes
If your company uses printed marketing materials, include a QR code that customers may scan with their phones. Use the code to send visitors to a mobile-friendly landing page on your site where they can sign up for your mailing list. You may quickly make a QR code by visiting a website like qr-code-generator.com, which provides free generators.
Below the QR code, provide a brief URL that connects to your mobile-friendly landing page. Because not everyone’s phone has a QR code scanner, it may be simpler for them to input a URL into their phone’s web browser or write it down for later use.
Add a Call-To-Action to your Facebook Page
If your company has a Facebook business page, you can add a call-to-action button to the page’s header to encourage people to sign up for emails. To add a call-to-action button to your organization’s Facebook page, go to your page and click the “Create Call to Action” button in the page’s header.
“Book now,” “call us,” “use app,” “play game,” “shop now,” “sign up,” and “view video” are some of the button text options. I personally favor “sign up” since it’s easy to remember and converts well. You’ll also be asked to offer a URL where people may sign up for your mailing list. The URL should go to a landing page that includes an introduction to your mailing list as well as a sign-up form.
How to Make a Landing Page for Getting Opt-Ins
Several ways for bringing visitors to a landing page to gather email addresses are discussed throughout this chapter. A landing page is a single-purpose website designed to encourage visitors to do a certain action, such as filling out an opt-in form or buying a product. While the process of creating a landing page is beyond the scope of this book, I’d like to give you a few pointers and direct you to some resources that may assist you in creating landing pages for your company.
Don’t attempt to make a landing page using raw HTML or get a professional designer to make one for you. There are numerous excellent landing page builders available, including LeadPages (leadpages.com), Unbounce (unbounce.com), and ClickFunnels (clickfunnels.com). The majority of them include drag-and-drop interfaces that enable you to quickly create a fantastic landing page. These services will also interact with your email service provider (ESP), allowing you to use your sign-up form without having to code anything.
Remember that your opt-in form should be the only thing on your landing page. There will be no sidebars, navigation, or other non-essential material. It should have a headline, some sales and marketing material, maybe a video, and your opt-in form itself. Always maintain your audience’s attention on the one action you want them to do. Users are more likely to be distracted and less likely to perform the desired action when you add more material to your landing pages.
Unbounce has prepared a document titled “101 Landing Page Optimization Suggestions”17 that includes extensive instructions on how to construct landing pages that work for additional tips and advice on how to put a landing page together. Unbounce.com/101-landing-page-optimization-tips is the URL for this content.
The Importance of Keeping Your List Growing
Even if you have a huge mailing list with tens of thousands of members, you should focus on expanding your email list on a regular basis. Every month, a tiny number of your users will unsubscribe from your mailing list because they have lost interest in the subject matter you write about or just do not want to receive your emails. There will also be some users whose email addresses are invalid due to a change in ISPs or a change in email addresses.
To replace those that drop off over time, you’ll need to consistently attract new members to your email list. Furthermore, when consumers initially subscribe to a mailing list, they are most engaged with the material. Their open and engagement rates will inevitably decrease with time. Continue to add new subscribers to guarantee that a portion of your audience is constantly highly engaged with your content.
Wrap-Up
While your website will most likely generate the majority of your email opt-ins, there are numerous more methods to expand your mailing list without using your website. Because not every method indicated in this chapter will work for every organization, think about which of the 15 tactics given in this chapter you can use to expand your mailing list.
There are always more methods to increase your list than receiving opt-ins on your website, whether you want to use social media, execute paid advertising campaigns, or hold a contest.
Steps to Take
- Make a list of 100 people with whom you might perform email exchanges.
- Make the most of your social media platforms to grow your mailing list and promote your current email content.
- Determine whether paid list-building strategies, including co-registration advertising, Google AdWords, and Rentals of Email Lists, are appropriate for your mailing list.
- Add “forward to a friend” and “social sharing” buttons to your email content.
- On your website, create a shareable archive of previous email content.
- Consider how you can expand your mailing list without relying on online opt-ins.
Recommendation: The Most Effective Email Marketing Software
If you are serious about email marketing, you must use the correct email marketing technology. Because there are so many autoresponders to choose from, comparing them may be difficult.
To develop their campaigns, many internet marketers utilize ActiveCampaign as an autoresponder.
My web company relies on ActiveCampaign, which I’ve been using for a long time.
In 2003, ActiveCampaign was created. With its low-cost email and marketing automation software, businesses can engage with consumers.
Today, it provides a robust email marketing and CRM platform with a more than a decade of experience, allowing company owners to simply manage email marketing.
My ActiveCampaign evaluation is extensive. You should read it before determining whether or not to utilize it.
Groundhogg may be a good option for WordPress users seeking for a less expensive email marketing solution. It will be more technical to use Groundhogg.
You can manage your CRM, Email, and Marketing Automation right from your WordPress dashboard using Groundhogg. Everything is in your entire control.
Most people are compelled to utilize pricey SaaS systems for CRM and Email Marketing, but Groundhogg is coming to alter that. To find out whether Groundhogg is right for you, check out my review.
I discovered a platform that enables you to send movies over email in addition to a sophisticated email automation tool. You can embed videos into your customers’ emails with just one click, resulting in tremendous traffic, conversions, and sales. This is a video, not a GIF.
According to the creators, Email Videos Pro increases engagement by over ten times and profitability by over ten times. To learn whether Email Videos Pro is right for you, read my review.
The “how to grow your email list 2021” is a blog post that discusses 15 ways you can grow your mailing list independently of your website. It also includes some tips on how to make the most out of your email marketing campaign.
Frequently Asked Questions
How do I create a mailing list for my website?
A: To create a mailing list, you can use MailChimp. They offer an easy to set up interface for free plan and charge nothing for the most basic upgrade packages which would include sending out newsletters/emails as well.
How do I increase mailing list subscribers?
A: One tactic is to have a contest or giveaway. Another way would be to set up your email newsletter as an opt-in list and then offer something of value for those who sign up.
How do I grow my email list 2021?
A: The best way to grow your email list is to focus on opt-in marketing. This means that you want people to enter their contact information into a form at the end of an article, video, or other content creation.
Related Tags
- email list providers
- how to capture email addresses from website visitors
- how to build an email list for free
- email collection tools
- how to get email lists for marketing
