This book is about the rise of social media and influencers, how to get noticed in a crowded marketplace. It argues that marketers should find their own voice on social platforms rather than trying to emulate some “trendy” celebrity or brand.
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PLEASE NOTE: This is a synopsis and study of Joseph Grenny’s, Kerry Patterson’s, David Maxfield’s, Ron McMillan’s, and Al Switzler’s book Influencer, not the original book.
You undoubtedly wish you had more power over the people in your life, whether you’re a CEO, a parent, or just someone who wants to make a difference. Most of us, however, give up attempting to bring about change because we feel it is too difficult, if not impossible. Rather of learning to influence, we learn to cope.
The new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life, comes from the bestselling authors who taught the world how to have Crucial Conversations. You’ll learn every phase of the influence process, as well as effective tactics for bringing about change in your personal life, career, and globe. You’ll discover how to:
- Determine which actions have a high leverage and lead to quick and significant change.
- Use tactics to alter both your ideas and your behaviors.
- To make change unavoidable, marshal six sources of power.
Influencer takes you on a fascinating trip from San Francisco to Thailand to South Africa, where you’ll see how apparently “insignificant” individuals are tackling challenges that others would consider unsolvable. You’ll discover how smart people make change not only possible but also unavoidable. You’ll learn ground-breaking strategies for altering essential habits that contribute to improved safety, productivity, quality, and customer service.
You will never acquire a more useful or vital set of concepts and abilities, regardless of who you are or what you do. You can reach out and help people work smarter, learn quicker, live, look, and feel better, and even save lives once you understand the power of influence. For an Influencer, the sky is the limit…
Product Specifications
English is the language of choice.
15-page print edition
Frequently Asked Questions
What is the book the INFLUENCER about?
A: The Influencer by Meg Cabot is a novel about three college students who discover that, through their blog posts and social media updates, they have the ability to influence other peoples lives.
What is the influencer model?
A: The influencer model is a business model where an influencer (a person with large follower base) and the company he/she represents has rights to share content that would not be suitable for posting on Instagram or Facebook. Influencers are paid by their followers, who in turn receive discounts towards products they purchase from the associated companies.
