Most of the time, we’re told to “just do it.” But what does that really mean for our lives? How can you get past your fears and make a change in your life if you don’t know exactly what’s holding you back. There are four major obstacles people have when they decide to take action: motivation, confidence, changing habits and emotions.
Just Do It.
Do you want to know what Nike’s slogan “Just Do It” means? If you answered yes, this article will go through it in depth.
As a business owner, I’m really interested in learning about the slogans of successful firms such as Nike. Because it motivates me to use the same marketing strategy in my own company.
So I’ve been studying a lot of information concerning Nike’s slogan, “Just Do It,” over the last week. I’m going to tell you about what I discovered regarding the slogan. If you’re a business student or a company owner, you could find it incredibly motivating.
I’ll go through the following issues in this essay regarding “Just Do It”:
What Does It Mean to “Just Do It”?
Nike’s motto or trademark is “Just Do It,” and it is a major characteristic of the corporation. In 1988, during a gathering of advertising companies, this tagline was conceived.
Every major corporation, such as Nike, has a slogan. The phrase “Just Do It” was inspired by a murderer’s last words.
Through their “Just Do It” campaign, Nike was able to expand its share of North American sport-shoe sales from 18 percent to 43 percent (from $877 million to $9.2 billion in global sales from 1988 to 1998).
According to numerous magazines and journalists, the tagline is the finest slogan of the twentieth century, linking current events with people and inspiring them to feel that by wearing Nike items, they, too, can be successful.
It was critical that the phrase be brief, straightforward, and memorable.
In recent years, the tagline has gotten a lot of attention and has been featured in a lot of memes.
On the internet, we can discover a lot of just do it memes, most of them have amusing or critical undertones.
The Shia Labeouf just do it meme, notably the video of Shia Labeouf yelling “Just Do It,” is perhaps the most well-known.
For some reason, the statement struck a chord with the athletic community, as well as among those who had no connection to athletics.”
It became a way of life for some. Nike took use of this in parts of their marketing, especially in posters directed to women that connected athletic commitments to empowerment. In a 1995 television ad, the theme was reinforced.
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What Was the Origin of the “Just Do It” Slogan?
Dan Wieden, co-founder of Wieden+Kennedy, coined the iconic advertising tagline. The Nike campaign’s tagline, “Just Do It,” was inspired by Gary Gilmore’s last words, “Let’s do it,” according to Dan Wieden.
You’re not alone if you’re as surprised as we were. The background behind the tagline was revealed in an interview with Dan Wieden at Design Indaba 2015 in Cape Town.
In 1988, Wieden struggled to come up with a catchphrase that would go viral. Wieden became really concerned about throwing the last line after worrying about it all night. He remained up all night contemplating it.
Wieden was thinking of a guy from Portland when he came up with the new Nike phrase. The individual was born and raised in Portland, where he committed crimes before murdering a man and a woman. As he stood in front of the firing squad, they asked the criminal whether he had any last comments. He said, “Let’s do it.”
He reduced them down to only one that he felt passionately about, “Just Do It,” after writing down five last words.
Because Wiener didn’t like Let’s Do It, he modified it to Just Do It. Gary Gilmore, the aforementioned offender, was born and reared in Portland, the home of Nike and Wieden+Kennedy.
“We don’t need such crap,” Nike co-founder Phil Knight told Wieden, dismissing the phrase. Weiden believed in the phrase and persuaded him to put his faith in him, and the campaign swiftly grew in popularity.
In numerous Nike-related scenarios, “Just Do It” appears with the Nike emblem, known as the Swoosh.
Nike’s tagline and swoosh design helped the company surpass Reebok and become the worldwide powerhouse it is today.
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What Are the Benefits of “Just Do It” Campaigns?
The Nike phrase is still utilized in a lot of the company’s marketing and advertising.
“As a brand, ‘Just Do It’ is still as relevant to us now as it was 23 years ago,” says Davide Grasso, Nike’s vice president of worldwide brand marketing.
He says, “It has been translated into many, many languages.” “This is one of my favorite examples: The American Foundation for the Blind awarded Nike the 1995 Access Award for creating and distributing a braille ‘Just Do It’ billboard.”
The tagline, according to Nike, is more of a brand identity than a slogan. “We don’t believe in slogans,” Grasso explains. “Instead, we’ve discovered that encouraging others to join us in what we believe in and what we stand for has proven to be the most successful strategy.” And we are dedicated to serving and honoring athletes.
The corporation defined the meaning of “Just Do It” as being both “universal and extremely personal” when it launched the “Just Do It” campaign in 1988.
During the fitness craze of the 1980s, Reebok concentrated their marketing on aerobics, while Nike reacted with “a fierce, take no prisoners commercial campaign.”
The ad was aimed at all Americans, regardless of their age, gender, or degree of physical fitness. Nike’s approach was to promote shoes as fashion statements, resulting in Nike products becoming more than simply workout gear.
“Just Do It” was marketed via a number of media venues, including products, outdoor billboards, print media, and graffiti art.
Nike engaged a diverse group of individuals of many nationalities and races, as well as a number of renowned athletes, to attract consumers and market Nike as a trustworthy corporation for both regular people and professional sports.
Footballers Bo Jackson, Ronaldinho, and Wayne Rooney; basketballers Michael Jordan, Kobe Bryant; and tennis players Roger Federer and Rafael Nadal were among the sportsmen featured in their advertising.
Nike’s commercial represented Nike’s image as an inventive American brand connected with success, using professional athletes and messages promoting sportsmanship and wellness. Customers started to connect their purchases to the possibility of greatness.
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Why Is Nike’s Business Slogan Important?
A slogan is a brief, memorable phrase that is widely used in advertising. Creating a memorable tagline for a business or product is an efficient technique to get people’s attention.
Slogans have been used in marketing for many years, but they are now ubiquitous, being utilized by a wide range of businesses.
A good slogan should emphasize a product’s advantages. The slogan should be memorable and reflect the image of the company.
Customers are more likely to remember a meaningful phrase than a company’s name alone, since a strong slogan does more than just offer the buyer a commitment; it also defines what the brand stands for.
The reasons for the importance of slogans in marketing are as follows:
Brand positioning and recognition
A distinctive logo, a memorable tagline, and the brand name all contribute to brand identification.
If your phrase is catchy and memorable, it will aid in brand awareness in the marketplace. Your brand will be positioned in the market based on the language and tone of the slogan.
Establishing stronger customer ties
Slogans have always been prized as a link between a company and its clients throughout history.
The usage of advertising slogans for brands assists the audience in remembering the brand, which leads to a good attitude toward it.
Make an impression.
It’s critical for your brand to have a unique tagline. Your company develops a distinct identity that people remember.
Without mentioning the product or brand name, you may recognize your brand by its tagline.
Increase the demand for your goods.
A slogan may inform the audience about the product’s features as well as its advantages.
A slogan is how people think about a product. As a result, utilizing a phrase as a marketing tactic might increase the appeal of your product.
Last but not least, Nike’s slogan
By creating a strong marketing slogan, you can clearly communicate what your firm is all about, and it will become an integral part of your brand.
The motto ‘Just Do It’ is perceived as either an encouraging mantra or a harsh demand in today’s culture.
The Nike swoosh may also be seen on backpacks, T-shirts, and billboards all around the globe.
The tagline encapsulates the sports brand: it is aggressive, strong, and direct, as powerful and lean as the athletes shown in Nike commercials.
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Bonus Recommendation For Those Who Like Nike’s “Just Do It” Slogan
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The “just do it song” is a motivational song that encourages people to take action. The lyrics are as follows:
I’m gonna make you see, I’m gonna show you how, You’re going to like the way you feel when you start doing what you should have done so long ago.
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