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Taste the Rainbow is a slogan that was created by a group of people who wanted to help people eat healthier. The slogan has been used for many years and has helped millions of people eat better.
Are you seeking for a complete collection of all Skittles slogans, as well as the meaning of the brand’s most recent tagline, Taste The Rainbow? If you answered yes, this article will go through it in depth.
As a business owner, I’m fascinated by the slogans of successful brands like Skittles. Because it motivates me to use the same marketing strategy in my own company.
So I’ve been studying a lot of literature regarding Skittles phrases over the last week. I’m going to share my findings on slogans with you. If you’re a business student or a company owner, you could find it incredibly motivating.
I’ll go through the following issues in this essay regarding “Taste The Rainbow” and all other Skittles slogans:
The Origins of the Skittles Slogan
In 1974, Skittles made their debut in the United Kingdom. It is said that an obscure British business was the first to make this renowned sweet.
Skittles’ fame crossed the Atlantic to the United States in 1979. Skittles started production in the United States three years after it began retailing in the country.
Candy comes in a variety of colors and scents, which is why the tagline “taste the rainbow” has become famous.
This slogan was first proposed in 1994, which shows how far it has come without losing its popularity. The advertising agency that came up with this catchy slogan was D’Arcy Masius Benton & Bowles in New York. In addition to the slogan, the agency also designed Skittles.
In order to attract more clients, the corporation employed social media networks to sell its brand in 2009. The firm has a website and a significant presence on Facebook, Twitter, and YouTube, indicating that using the internet and social media for marketing has been beneficial.
Aside from social media and online ads, the corporation adopted another strategic method to target new market groups. Skittles modified its ingredients to make it more vegan and vegetarian friendly. The gelatin, in particular, was made vegan. Skittles no longer contains any animal ingredients.
In 2016, Skittles released a limited-edition candy that was completely white.
This may appear out of place given the motto “taste the rainbow.” The Gay Rights Movement, however, was the driving force for the Wrigley Company’s decision.
The firm began creating these limited-edition sweets in June of that year to show its support for same-sex weddings and their legalization. June was designated as LGBT Pride Month at that time.
On the box of these colorless Skittles, the firm even offered an explanation. Since then, the firm has manufactured limited-edition Skittles in June on a regular basis.
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What Does It Mean To “Taste The Rainbow”?
In 2011, Skittles introduced the “Taste the Rainbow” idea with a clever marketing. You are invited to touch the screen while watching the commercial so that a cat may lick your fingertips. The cat is then replaced with a man costumed as a cat. It’s enough to make you sick to your stomach.
The iconic Skittles commercial phrase “Taste the Rainbow” encourages customers to engage in cross-sensory awareness by tasting colors that they would ordinarily only see.
The power of association has long been used in advertising to convince people. Skittles were linked to the sight and taste of rainbow colors via synesthesia, which means “joined perception” (as well as touch).
According to a 1999 research by Nelson and Hitchon, cross-sensory commercials are seen as more pleasant, intriguing, and better than literal advertisements.
What Was the Origin of the “Taste The Rainbow” Slogan?
Since 1994, the phrase “Taste The Rainbow” has been one of the longest-running advertising campaigns in history.
When someone hears this appealing tagline, it elicits a wide range of feelings.
A New York advertising agency called D’Arcy Masius Benton & Bowles created the Taste The Rainbow slogan.
“Believe the rainbow” is another Skittles tagline. This is a little modification, but the term rainbow remains the recurrent motif of Skittles’ commercials.
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How Effective Were the “Taste The Rainbow” Campaigns?
The success of the Taste the Rainbow campaign may be ascribed in part to the advertising’ ridiculous and even off-putting tone.
In most Skittles ads, the candy is combined with unusual characters, such as a half-man, half-sheep hybrid, or placed in implausible scenarios, such as extraterrestrial abductions. This absurdity and hilarity, however, are not coincidental.
It’s because they’re so unusual that they stick in people’s minds. Skittles are either hot subjects of conversation or create such weird pictures in our minds that we can’t help but think of them now and again, evoking desires for the brand.
Although the tagline has been highlighted before, here is what the long-running “Taste the Rainbow” campaign has done with it. Taste the Rainbow was already well-known by the early 2000s, but the Skittles marketing team started changing the phrase to fit their advertising themes.
The slogan is modified to “Harvest the Rainbow, Taste the Rainbow” when a Skittles tree sprouts out of a boy’s tummy in an advertisement. This adjustment better aligns the catchphrase with the ad’s startling subject matter.
While the commercial implies that the rainbow may be harvested as well, it promotes the candy as something to be savored rather than consumed. “Transplant the Rainbow” and “Believe the Rainbow” are two noteworthy variations of the tagline.
Taste the Rainbow commercials have been airing on television for decades, especially on children’s and teen-oriented networks like Nickelodeon and MTV. Skittles intentionally places these crazy commercials on networks that its target audiences watch – those that are most likely to be amused by the advertising’ absurdity.
In my experience, the words and ideas of this campaign have also been adapted into magazine advertising, billboards, internet banner commercials, and more.
Skittles may employ the campaign in other sorts of media that just relate to the crazy Skittles settings, but with the same impact as the TV advertising, since it has become so omnipresent.
Why is it important for Skittles to have a business slogan?
Slogans are often used in advertisements because they are brief and memorable. A memorable slogan may draw attention to a company or product.
Slogans have been around for a long time, but they are now ubiquitous, and many different companies utilize them.
Slogans should emphasize a product’s advantages. Memorable slogans may also help to improve a company’s image.
A meaningful phrase, rather than a company’s name alone, is said to connect more powerfully with consumers, since a good slogan not only assures loyalty, but also defines what the brand stands for.
Slogans are significant in marketing for the following reasons:
Brand awareness and placement
A company’s identity is determined by its unique logo, memorable tagline, and brand name.
As a result, a memorable and appealing phrase will aid in brand awareness. The tone and language of your tagline will determine your brand’s market position.
Developing stronger customer bonds
Slogans have traditionally functioned as a link between a company and its customers throughout history.
The use of slogans in advertising allows businesses to be remembered by their target audiences, resulting in a favorable attitude toward them.
Make a statement in the crowd
It is important for a brand’s slogan to be distinctive. This will help you Make a statement in the crowd.
If you say the phrase, your brand might be recognised without mentioning the product or brand name.
Make your product more well-known
A slogan may educate the audience of the product’s advantages in addition to informing them about the product.
Slogans express how people feel about a product. As a marketing tactic, you may utilize a phrase to increase the attractiveness of your product.
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Last but not least, the Skittles Slogan
Despite the fact that the Taste the Rainbow campaign has been operating for over two decades, we’re curious as to what the first talks among the marketers were like.
The manufacturer must have considered it a risk to display their product, a wonderful sweet, in such unusual and occasionally even repulsive conditions. If the notion of equating the candy with the odd themes in the TV advertising hadn’t worked as well as it did, the company may have lost consumers.
The Taste the Rainbow campaign, which demonstrates the power of shock value, has been effective and has lasted for decades.
A less obvious way to promoting your product or brand may not be as successful as a creative strategy with unexpected repercussions.
You could want to push your goods farther in your next ad to get your audience’s attention.
Bonus Recommendation For Fans Of The Skittles Slogan “Taste The Rainbow”
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“taste the rainbow skittles” is a phrase that is used to describe someone who has an array of different financial options. The phrase was popularized by the media in the late 1990s, and it’s now used as a motivational tool for people who are trying to be financially savvy.
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