This book is about the creative process and how to use it as a tool for success. The author explores six ways that creativity can help people be more productive, confident in their own abilities, and able to meet challenges head-on.
Creative Confidence is a book that details the process of how creative ideas are born and turns them into reality. The book takes on some surprising insights, including the idea that leaders need to be able to think creatively as well as follow through with their plans in order for success.
Are you seeking for a synopsis of Tom and David Kelley’s book Creative Confidence? You’ve arrived to the correct location.
After reading Tom and David Kelley’s book, I wrote down a few significant takeaways.
If you don’t have time, you don’t have to read the whole book. This book synopsis summarizes all you can take away from it.
Let’s get this party started right now.
I’ll go through the following points in this Creative Confidence: Unleashing the Creative Potential Within Us All book summary:
What is the meaning of creative confidence?
The book Creative Confidence emphasizes the significance of creativity and its influence on the world. On both a professional and personal level, creative thinking may increase your happiness and success. Artists and musicians do not have a monopoly in the field of creation. With the correct tools and mentality, anybody can become creative.
Who wrote the book Creative Confidence?
IDEO was formed by Stanford University’s Institute of Design and David Kelley, one of the world’s greatest innovators and designers.
Tom Kelley is the author of the popular books The Art of Innovation and The Ten Faces of Innovation, in addition to being a partner at IDEO. He is also an executive fellow at the University of California, Berkeley’s Haas School of Business.
For Whom is Creative Confidence Intended?
Reading Creative Confidence is not for everyone. It could be perfect for you if you are one of the following people:
- Anyone interested in entrepreneurship
- Anyone looking to revive their imagination
- Anyone who wants to make the world a better place.
Summary of the Book Creative Confidence
Introduction
Did your instructors advise you as a youngster that instead of painting drawings or singing songs, you should buckle down and do some “real” work? While arithmetic and history are vital, our professors’ insistence on cramming knowledge before allowing us to use our creative muscles has a negative impact on our creativity.
There’s no reason why businesses shouldn’t look for creative individuals today, and creativity may even help us shape our lives to reflect our beliefs and goals.
Fortunately, you will never lose your ability to create. Simply keep it alive by cultivating it.
This book will help you uncover your creativity by relying on the authors’ experiences working at the design and innovation company IDEO as well as principles they acquired and taught at Stanford’s d.school, as they describe in Creative Confidence.
Everyone, not only those in “creative” occupations, may benefit from using their imagination.
Lesson 1: Creativity is about many forms of inventive creativity, not only brilliant masterpieces.
What is the definition of creativity? Do you create gorgeous paintings, Greek icons out of marble slabs, or exquisite music?
Although creative expression is occasionally seen in the fine arts, it is far more prevalent. To be creative, one must discover new ideas using their imagination.
Many other components of labor are overlooked when a larger definition of creative work is used. It comprises the work of not just artists, but also corporate leaders and computer programmers.
When a computer programmer constructs a unique online interface or the CEO devises a new corporate strategy, they are being creative.
When we use this larger notion of creativity, we discover that we are all naturally creative.
We used to fingerpaint and dance around the room when we were kids. We addressed our concerns by creating tree homes with our own hands.
Unfortunately, many of us stop expressing our creativity as we become older. However, this ability never totally vanishes.
You may develop creative thinking as a talent to address challenges in novel ways.
Even though this muscle hasn’t been contracted in a long time, it may be made strong again with a little training and hard effort.
Doug Mietz, the technician who does magnetic resonance imaging (MRI), is a meticulous observer. He was able to develop his creative skills with the writers’ guidance in order to devise a solution to guarantee that youngsters felt secure while being scanned in one of these terrifying devices.
He came up with a brilliant idea that involves entirely changing the shapes and appearance of these clinical devices to resemble a pirate ship or a UFO. The youngsters thought of scanning as a thrilling adventure rather than a terrifying one.
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Lesson 2: After being dismissed for a long time, creativity is now seen as a valuable asset.
“The artistic kinds are the ones who are creative.”
Have you spoken or heard anything like this before? Only landscape painters and jazz singers, not attorneys and CEOs, are rewarded for their labor in modern society, according to a misconception.
Many individuals believe that traditional work arrangements do not allow for innovation. People who work in fields like medical or law often believe that being creative isn’t required to do their jobs well, and that improvising is even dangerous.
Designers, musicians, and painters sat at the kids’ table for decades while adults had critical business meetings in the corridor or conference rooms.
As a consequence of social rejection in the school, where creativity is suffocated in favor of rationalism, children are even being taught to obey rules and color within the lines.
Paul McCartney was advised as a student to give up music in order to seek a “secure job” in Liverpool’s manufacturing and shipping sectors. Instead of adopting this absurd advice, he became a member of the most successful band in history.
However, the anti-creativity mindset is evolving.
Companies are increasingly understanding that in order to discover creative answers to complicated challenges, they must invest more time and money in their workers’ inventive talents.
According to a recent IBM poll of 1,500 CEOs, the single most crucial leadership talent for businesses operating in the complicated world of global commerce, where new solutions are vital to success, is creative problem-solving.
Before you can appreciate the rewards of your creativity, you must rediscover it. The chapters that follow provide advice on how to do so.
Lesson 3: Exploring your creativity may help you find your new self.
Have you ever had to confront your phobias, such as handling a boa constrictor despite your horror of them? It’s the same when you confront your fear of creating.
Using techniques may help make the process go more smoothly.
Many individuals want to be more creative but don’t know where to begin. The most fundamental thing you can do is to let go of the belief that you can’t be creative. Everyone has the power to be creative, even you.
You must believe in yourself in order to develop, experience, and create more than you ever imagined possible.
Adopting a growth mindset will improve the way you think about yourself and the world around you, allowing you to be more creative and come up with new ideas.
One technique to cultivate this attitude is to create a roadmap to help you through the creative process. You’ll get a step-by-step guide that outlines all of the various strategies you’ll need to hone your creative muscles.
Authors often utilize design thinking with those who aren’t naturally creative. Design thinking is essentially the process of recognizing human problems and developing solutions by thinking like a designer.
For example, the authors spoke with users of existing kitchen gadgets who were having issues, such as elderly users, to learn what troubled them about the current designs.
They experimented with several methods after obtaining this information and eventually put the most successful ones into production.
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Lesson 4: Allow yourself to fail if you want to achieve.
If our progress toward our objectives falters, we lose faith and give up. Nonetheless, this is the key to success.
Never surrender! Continue to try!
Even if he or she is the finest, a creative genius might fail. When they fail, though, they utilize it as a teaching tool.
Is it feasible that Mozart didn’t compose trash before his first masterpiece? Did Thomas Edison just turn on the first lightbulb after testing with a variety of models and tests?
Everyone makes mistakes. Professor Simonton of the University of California noticed that famous creative geniuses fail more often than others, not less frequently.
Instead of giving up, they learnt to persevere. When creative geniuses make errors, they learn from them and apply what they’ve learned to strengthen their subsequent endeavors.
When it comes to innovation, we need to think like Edison: a failure is only a failure if nothing is learnt from it.
In fact, there’s a paradox: initial success might potentially jeopardize long-term success.
Failures that occur early in the innovation process indicate flaws in your system or product.
Consider the Wright brothers, who in 1903 at Kitty Hawk, North Carolina, developed the first successful aircraft. If the Wright brothers hadn’t failed hundreds of times in unmanned experiments and had the chance to develop their design, they could have been just another splat on the path to flying vehicles.
Lesson 5: Trying new things allows you to stretch your imagination.
When was the last time you sat about waiting for your inspiration to strike? Many people expect the proverbial apple to fall on their heads, but it never does. If you want to be inspired, you’ll need fresh experiences.
When we have new experiences, we may view the world more clearly, which makes it simpler to come up with new ideas.
As two of their classmates, they were once charged with finding a strategy to minimize infant mortality. They discovered that the only way to really comprehend the situation was to go to the nations and hospitals where the problem was most severe.
They designed an inexpensive sleeping pouch with a built-in heating pad based on their trips, which has protected numerous children from being hypothermic in isolated, severe regions.
However, you may not be able to afford to travel the world in search of inspiration. What options do you have?
Try to perceive things with “fresh eyes” to get these vital insights, even if it seems ordinary or familiar.
Always inquire as to why. Your responses will reveal how people act and utilize items, as well as how things may be improved.
Many individuals still rely on antiquated technologies, such as landlines. This is a simple truth of life to embrace. If we inquired “why,” we’d presumably hear that landlines are utilized out of habit rather than because they’re more practical than alternatives.
Based on this data, you could want to manufacture or promote mobile devices that appeal to more conservative users rather than attempting to convert them with products that aren’t right for them.
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Lesson 6: Work with individuals who support you and share your interests.
A traditional picture of a creative genius, such as a musician or brilliant thinker, is of a loner, focused on generating their most powerful ideas in full solitude.
This isolated technique, however, is not suggested for exercising your imagination. Collaboration is a result of invention, not the other way around. Collaboration situations are, in fact, the most creative. How come?
Working in a group minimizes stress as a first advantage.
We’ve all had moments in our life when our thoughts go blank and our creativity dries up, whether we’re writing an essay or preparing a presentation.
When individuals are overworked and always attempting to come up with fresh ideas, this happens often.
If you’re part of a team and the invention process is shared, you’ll be in a better state of mind. If you don’t have to shoulder the strain alone, you’ll be in a better position to be creative.
Second, group work fosters innovation. By talking about your thoughts, you offer your mind room to wander. Working with a group might help you identify answers when you’re stuck.
When individuals inspire one another and are inspired by one another, the number of ideas that circulate increases exponentially.
If you realize that your initial ideas aren’t the finest, their advice and suggestions might help you avoid having to depend exclusively on your own.
These concepts may be seen in action at IDEO, where the writers work. People were given a wall-size chalkboard to scribble down ideas, questions, or quotations in order to optimize their creative potential.
Do not be hesitant to seek assistance. It doesn’t matter how little an inspiration is; it might be enough to break the barrier that keeps you from being creative.
Lesson 7: Having a “do something” mentality increases your chances of seeing positive change.
You may have wanted to do something but were afraid to, such as apply for a job or approach an attractive individual at a bar.
Even when we know what we should do – such as buying the individual a drink – we seldom do it. Instead, we see them from afar and quietly admire them.
There is a knowledge–action gap in many areas, not only dating. It also exists in the workplace. The Kodak innovation team recognized that digital photography was the way of the future in the 1990s, but they were too afraid to modify their strategies.
As a consequence, Kodak, once one of the biggest brands in the United States, continues to lose market share and money to rivals.
The good news is that we are not bound to continue squandering chances. It all starts with our attitude.
You can take control of your life if you shift your mentality from “I know I should probably do this” to “I will do this.”
Whatever the result, you will not be sorry for attempting because you tried. You will never learn if you never attempt.
Consider the case of John Keefe, an editor at a Manhattan radio station. His coworker expressed dissatisfaction with her elderly mother’s inability to predict when the bus would come, forcing her to wait outside in the cold.
Keefe saw a solution and took action right away. He hacked into the Transit Authority website and established up a phone number that stated how far the bus was from the listeners in an effort to monitor the buses.
The whole job was completed in less than a day, but he was only able to do so because he took action.
The value of innovation in the workplace has long been recognized. In the following chapter, we’ll look at some instances of how creativity may improve your life.
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Lesson 8: Find a profession that fulfills all of your objectives while keeping your finances in order.
Is it preferable to have a career that pays well or one that allows you to pursue your interests?
People often want both, which may be stressful. We seldom have career prospects that pay well and allow us to pursue our passion, so we typically have to pick between the two.
Tom Kelley, one of the writers, was in a similar predicament when he quit management consultancy to work with his brother David at IDEO. He got a frantic phone call shortly after leaving, pleading with him to return for a significant quantity of money.
Despite having two jobs available, he discovered that he could pursue his love at IDEO while maintaining financial stability at his second work. Even though the income was much larger than his job at the design and innovation business, he eventually chose to refuse the offer after days of excruciating consideration.
He made this choice because of his ability to manage money and enthusiasm.
It may seem that having a high-paying job would make you happy in the long term, but what if the position demands you to work weekends, birthdays, or holidays?
Free social work, on the other hand, may be a personally satisfying experience. But what if you can’t pay your rent and need assistance from the government? Can you be happy if you forego financial stability in order to pursue your passions?
Both of these options are unappealing to the majority of people. That is why striking a balance is so important. But, in order to accomplish so, you’ll need to be resourceful in your approach to achieving that balance.
It will be rewarding if balancing the scales requires time and effort.
Lesson 9: Using your imagination can make you more effective at business and happier in your personal life.
Allowing yourself the freedom to think freely and develop will assure your personal and professional satisfaction.
If you display originality, involvement, and imagination, your employer will begin to pay attention to your job. Today, corporations place a high importance on embracing new ideas and assisting them in the success of their initiatives.
Because of the recognition and accomplishment, you will find your career to be much more demanding and fulfilling.
It’s difficult to find someone who hasn’t shared how fostering creativity changed their job. Almost everyone who has assisted the writers in rediscovering their creative potential has a story to share. It has enabled CEOs to participate in creative grassroots work and has assisted attorneys in approaching challenging cases in new, more effective ways, resulting in more victories for them.
A creative mind might help you in your personal life as well.
At some point, life paths become monotonous or unfulfilling. When you experience life through new eyes, you find the worth in even the little things, which gives you a new lease on life.
Take a moment on your walk to work to reflect on how each day is an adventure rather than a routine duty. The foliage may vary with the seasons, or your spouse may play with your children at breakfast.
In addition to this new viewpoint, the life you’ve made for yourself will inspire and drive you.
Take control of your life by being creative, imaginative, and self-assured. Don’t be frightened; just do it!
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Final Thoughts
Artists aren’t the only ones who can be creative. It’s in our blood. Even while society tries all it can to stifle creativity, you can still use your creative muscles to reclaim it. The only way to do so is to confront your fear of failure and take immediate action.
Additional Reading
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