Benjamin Tan is an investment banker who currently serves as Managing Director and Vice President of UBS Investment Bank in Asia. He has more than 20 years of experience in the financial industry, including roles at Morgan Stanley, JP Morgan Chase & Co., BNP Paribas Securities Services, Bankers Trust International Ltd., and The Hongkong Shanghai Banking Corporation Limited.
Benjamin Tan is a Singaporean businessman who founded the property development company, Oxley Holdings. In 2006, his mother passed away and he donated US$1 billion to charity in her name.
Is Benjamin Tan a con artist? We all know that Amazon is the largest online retail marketplace, and many individuals make a living selling on it.
Like other Amazon course experts, Benjamin Tan promises to be able to teach you how to become a successful Amazon seller. Is this, however, correct?
Because there are so many online frauds, it’s crucial to conduct your homework before spending your hard-earned money in a course.
To be clear, I am not affiliated with Benjamin Tan, thus my views are completely neutral.
I’ll go through the following topics in my review of Benjamin Tan’s AMZ Elite:
What is Benjamin Tan’s background?
Benjamin is a Singaporean Amazon Fulfillment by Amazon (FBA) vendor. He claims to have earned over $3 million in Amazon sales thus far. 
Benjamin was born and raised in a middle-class household. His father is an engineer who enjoys stock trading. Benjamin’s family suffered a great deal as a result of the Asian Financial Crisis.
Benjamin began to undertake a variety of professions and companies in order to alleviate his financial problems. He and his wife worked extremely hard every day to gain more money, however this resulted in his wife’s miscarriage.
He realized that trading time for money did not work, so he began researching online and discovered the possibility to sell on Amazon in 2017. He claims to have closed a million dollar deal in the first year, making him one of Singapore’s top Amazon sellers.
Benjamin is now concentrating on selling his course on how to earn money on Amazon. He most likely began his coaching career in February 2020, as shown by the fact that his personal Facebook page was created on February 5, 2020.
Benjamin also has a Telegram channel where he posts a lot of information regarding his AMZ Elite course. The group had roughly 3000 members at the time of writing.
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What exactly is LeapVista?
Unlike other self-employed gurus, Benjamin Tan is a coach for LeapVista, an online education organization.
Apart from the cliché of fundamental values, vision, and goal, there isn’t much information about LeapVista on their official website.
Leap Vista has been functioning in Singapore for ten months, according to The Grid, Singapore Company Information Platform, since its establishment in 2019.
According to LeapVista’s Facebook page, the company was founded on January 18, 2020. It has roughly 67K followers at the time of writing. There are just 482 followers on their Instagram profile. As a result, you may be certain that LeapVista is a brand-new firm.
It seems to be exempt from the obligations of statutory auditing. As a result, no one knows exactly how much money LeapVista earns.
The “Tan Brothers,” Shannon Goh (the Chief Operating Officer who doesn’t even have a Linkedin page), Gabriel Wong, and Benjamin Tan make up LeapVista’s coaching staff at the time of writing (the coach of AMZ Elite).
eCom Domination Masterclass and Benjamin’s AMZ Elite are two of the company’s new training programs.
What is AMZ Elite Masterclass, and what does it entail?
There is a free webinar you may attend before enrolling in the AMZ Elite Masterclass. Benjamin will explain why the COVID-19 situation makes now the greatest moment to start conducting eCommerce on Amazon in the 2-hour free webinar.
He’ll talk about a sales strategy that he says will help you make $3 million in sales. He also explains how to sell on Amazon without any prior expertise or technological knowledge. However, everything was simply a quick overview with no specifics.
Actually, it’s more of a sales pitch than a lesson, despite the name.
Benjamin will also give you a free digital copy of his book “From Zero To Hero – The True Life Story Of A 7 Figure Amazon Seller” at the end of the free webinar. 
Benjamin will reveal his own journey from zero to successful Amazon seller in the book. You will not, however, learn anything useful about beginning an Amazon company. It’s more of a promotional pamphlet for his course.
If you buy his costly AMZ Elite course, you’ll learn all you need to know about beginning an Amazon company. He promises to be able to teach you sophisticated hacks, but none of them have been shown to function. You’d have to put it to the test on your own.
If you’re not sure what Amazon FBA is, watch this video:
Benjamin Tan’s net worth is unknown.
Benjamin Tan’s net worth is unknown at this time. He does, however, claim to be a seven-figure Amazon Fulfillment by Amazon (FBA) merchant. However, the seven-figure amount most likely refers to overall sales income.
Because of Amazon’s fierce price rivalry, profit margins are often low. The majority of items have a profit margin of less than 10%. So, if you compute Benjamin’s net profit from Amazon sales, you may estimate that he only earned a 6-figure profit on the site.
The Advantages and Disadvantages of AMZ Elite Masterclass
Pros
- You’ll learn all there is to know about Amazon FBA.
- Amazon FBA training is available in a step-by-step format.
Cons
- The course is quite new, having just been running for less than a year. As a result, it’s difficult to uncover internet success examples from his training.
- The majority of the course material is available for free on YouTube or other websites.
- The material of the course is so basic that it will not prepare you to become an Amazon FBA expert.
- The course is far too expensive.
- It is not a guarantee of success.
- It’s difficult to receive a refund if you later decide you don’t enjoy the course.
Is Benjamin Tan a con artist? Why don’t I suggest AMZ Elite Masterclass to you?
Benjamin Tan isn’t a con artist. His course will teach you the fundamentals of Amazon FBA. However, because the majority of the information is available for free online, the cost is not justified.
Furthermore, if you join in his course with the goal of becoming a great Amazon seller, you may not be able to achieve your goal. The reason for this is because Benjamin only discusses the positive aspects of Amazon FBA, not the drawbacks of selling on Amazon.
Selling on Amazon is, in reality, more difficult than you may assume. Here are some of the most important challenges you’ll face if you want to establish an Amazon company.
A high initial expense is required for an Amazon FBA operation.
You’ll need at least $15-20k to start an Amazon company.
Furthermore, you must invest money evaluating a variety of items in order to identify the winning product. This implies you’ll need to make listings for various things and sort the best-selling items from the others.
This is a time-consuming and expensive procedure. So, if you really want to risk your hard-earned money, you must consider again.
FBA Business is a complicated operation.
In Amazon FBA, you will confront several problems. For example, you’ll have to negotiate with suppliers, compare shipping firms and freight forwarders, and follow Amazon and local government rules, among other things. For novices searching for a side hustle or a source of passive income that needs minimal time and commitment, this procedure is much too advanced.
There isn’t any immediate cash flow.
A company’s cash flow is its lifeblood. However, with the Amazon FBA business model, most sellers must spend a significant amount of money to buy inventory from Chinese suppliers.
The charges will be significantly greater if you want to develop a one-of-a-kind private label product. Most Chinese manufacturers, for example, charge a few hundred dollars only to create a prototype. If you don’t believe me, you can get a quote from Alibaba.com.
Depending on the nature of the items and the quantity, manufacture might take anywhere from 1-2 months. After that, it takes 2 weeks to ship and pass customs before arriving at Amazon’s warehouse.
This method suggests that you may not get compensated for the merchandise you purchased for many months.
Profitability is harmed by price wars.
Amazon is rife with price wars. When a vendor lowers their pricing in order to attract more clients, other merchants are driven to drop their prices as well.
You may need to reduce product expenses to prevent a net loss. As a consequence, product quality suffers, consumers provide unfavorable feedback, and sales suffer as a result.
You must cope with shifting sales tax regulations, category limits, and Amazon rules, in addition to the fierce competition.
In the worst-case scenario, if you breach certain restrictions by accident, Amazon may permanently ban your account.
I’d rather put my money into some simple investments with Regal Assets, such as gold and precious metals.
Is There a Less Expensive and More Effective Alternative to Benjamin Tan?
Whether you’re new to internet business, you may ask if there’s a better business model that doesn’t need any upfront investment and can be done as a side job.
Affiliate marketing is the simplest and most lucrative business plan I’ve attempted so far. It takes less time since you don’t have to maintain inventory or deal with customers.
While on vacation or at a full-time job, it may help you earn a consistent stream of passive money.
Because the world is full of uncertainty, I’d always choose for the lowest-risk business approach.
However, how much money can you make with affiliate marketing?
A 21-year-old student from my #1 recommended affiliate marketing training platform earned $7,395 in just one week, or more than $1000 per day…all while using free traffic methods and affiliate marketing.
Wealthy Affiliate has been around for almost ten years and has a long list of success stories. Here are some more inspirational success stories from Wealthy Affiliate members to offer you additional examples.
What is the best way to join Wealthy Affiliate?
Wealthy Affiliate offers a very straightforward price structure. It offers both free and paid membership options.
You may join up for the beginner membership here if you want to get a feel for Wealthy Affiliate (no credit card required). You may choose to be a free member for an indefinite period of time.
As a starting member, you’ll get immediate access to the community, live chat, over 500 training courses, two classrooms, networking, comments, one free website, and the keyword tool.
You may take advantage of all of these benefits without spending any money.
So I highly urge you to create a free account and check it out for yourself.
You may subscribe to the Premium Membership later if you want to be the next success story and get the most out of Wealthy Affiliate.
After that, you’ll get full access to everything without any upsells.
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Benjamin Tan is a Singaporean businessman and the founder of the company that manufactures curtain. Reference: benjamin tan curtain.
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