Former Goldman Sachs banker, JT Franco was found guilty in November of 2013 on charges that he participated in a $1.8 billion Ponzi scheme. The former banker has a lengthy criminal record and is now serving 30 months behind bars for his latest fraud conviction.
JT Franco is a financial advisor who has been featured on Forbes. He has also been featured on CNN, The Wall Street Journal and other media outlets.
Are you interested in starting a Fulfillment by Amazon (FBA) business? If that’s the case, you’ve probably heard of JT Franco and his Amazon FBA Empire Academy 2.0.
There are a lot of gurus teaching Amazon FBA these days, but a lot of them are overhyped. So you may be wondering whether JT Franco’s training can really assist you in establishing an Amazon FBA company.
I did some research on JT Franco and his Amazon FBA Empire Academy 2.0 course to assist you make an educated decision.
I’ll also tell you about a far superior option at the conclusion of this post that can help you develop a six-figure internet company with no risk.
The following is a rundown of everything I’ll be talking about in my review of JT Franco and his Amazon FBA Empire Academy 2.0 course.
JT Franco, who is he?
JT Franco is a YouTuber, internet marketer, and entrepreneur from Canada. At the age of 17, he dropped out of high school. He states that he earns $15,000 every month.

He has a YouTube channel. He has roughly 75.7K followers on YouTube as of this writing. You may discover a lot of videos on generating money online on his YouTube channel.
JT Franco specializes on Amazon FBA, but he also has material on motivational videos and his personal life.
On his YouTube channel, you may see some free material where he talks about FBA business strategy, strategies, and advice. But until you enroll in his expensive course, he won’t disclose you the facts. If you’re not sure what Amazon FBA is, here’s a video to explain it:
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What is Amazon FBA, and how does it work? Empire Academy 2.0, and how does it work?
Amazon FBA Empire Academy 2.0 is a free online course that teaches individuals how to start and run their own Amazon FBA company. It has more than 30 hours of material.
You’ll learn what categories are ideal for selling on Amazon, how to work with suppliers, how to set up your Amazon page, how to rank on Amazon, how to run advertisements to drive traffic, and more in this course.
You will also get the following bonuses:
1 on 1 Assistance
The 1 on 1 Assistance is actually just an email address where you can send your questions. Most likely, your emails will be replied by JT Franco’s team, but not himself.
The Vault of Blueprints
The course will provide you with some templates or scripts to utilize. You’ll receive scripts for connecting with vendors, for example.
Live Q&A session
In the live Q&A session, you can ask questions, but you can’t expect to get good answers because there are so many questions and not every question gets answered in detail.
Mastermind Group of Empire Builders
This is essentially a closed Facebook group where you can communicate with other users. In the group, you may ask questions and obtain answers from others.
Upgrades are always free.
You will have access to them even if the course material is altered.
JT Franco offers a free webinar if you’re not sure whether you should join Amazon FBA Empire Academy 2.0. If you are unfamiliar with Amazon FBA, you will learn more about it throughout the webinar.
The following is a summary of what will be discussed in the free webinar:
- JT Franco’s life and career in a nutshell
- What is Amazon FBA, and how does it work?
- What other people have to say about Amazon FBA
- Why should you participate in Amazon FBA?
- The significance of FBA verification
- Product pages are really important.
- The significance of staying out of competition
- JT Franco introduces an Amazon product that he sells.
- An Amazon FBA funnel is shown.
As a result, there are no concrete actions or significant insights in this free webinar. It’s mostly for the purpose of promoting his full-fledged premium course.
The Advantages and Disadvantages of Amazon FBA Empire Academy 2.0
Amazon FBA Empire Academy 2.0’s Advantages
- The course covers the fundamentals of Amazon FBA.
- Updates are available for life.
Amazon FBA Empire Academy 2.0 has certain drawbacks.
- The course is fairly costly.
- YouTube offers the majority of its material for free.
- Only a 14-day money back guarantee is offered as a return policy.
- There aren’t many success tales about students.
Is JT Franco a con artist?
JT Franco isn’t a con artist. His Amazon FBA Empire Academy will teach you all you need to know to get started with Amazon FBA.
However, the topic is neither novel nor engaging. It can’t ensure your success.
In truth, Amazon FBA is not for the faint of heart. It is a business concept that consumes a significant amount of your time. There are other issues to address, such as stock, advertising, and so on.
I wouldn’t advocate starting with Amazon FBA if you’re new to internet company.
JT Franco Isn’t Telling You About Amazon FBA’s Issues
The reasons why I don’t advocate the Amazon FBA business strategy are outlined below. A high initial expense is required for an Amazon FBA operation.
You’ll need at least $15-20k to start an Amazon company. Furthermore, since you can’t get started without any understanding, you’ll have to pay for an FBA school like Amazon FBA Empire Academy 2.0, which is pretty costly for beginners. You’ll also need to pay for product samples and inventory, labeling and shipping, product launch services/pay-per-click advertising, and Amazon Marketing Services. Once you start selling on Bezos’ site, the initial $10,000 will be soon depleted. In a nutshell, it takes a long time and costs a lot of money. So, if you really want to risk your hard-earned money, you must consider again.
The FBA business concept is intricate.
Even though Amazon undertakes a lot of the legwork for you, getting a product listing up and running takes a lot of effort. Aside from that, you must deal with a slew of mundane activities on a regular basis. For example, you must negotiate with suppliers, compare shipping firms and freight forwarders, and adhere to Amazon and local government rules, among other things. For novices searching for a side hustle or a source of passive income that needs minimal time and commitment, this procedure is much too advanced.
There isn’t any immediate cash flow. A company’s cash flow is its lifeblood. However, with the Amazon FBA business model, most sellers must spend a significant amount of money to buy inventory from Chinese suppliers. The charges will be significantly greater if you want to develop a one-of-a-kind private label product. Most Chinese manufacturers, for example, charge a few hundred dollars only to create a prototype. If you don’t believe me, you can get a quote from Alibaba.com. Depending on the nature of the items and the quantity, manufacture might take anywhere from 1-2 months. After that, it takes 2 weeks to ship and pass customs before arriving at Amazon’s warehouse. This method suggests that you may not get compensated for the merchandise you purchased for many months.
Profitability is harmed by price wars.
Amazon is rife with price wars. When a vendor lowers their pricing in order to attract more clients, other merchants are driven to drop their prices as well.
You may need to reduce product expenses to prevent a net loss. As a consequence, product quality suffers, consumers provide unfavorable feedback, and sales suffer as a result. You must cope with shifting sales tax regulations, category limits, and Amazon rules, in addition to the fierce competition. In the worst-case scenario, if you breach certain restrictions by accident, Amazon may permanently ban your account.
Alternative to Amazon FBA Empire Academy
Whether you’re new to internet business, you may ask if there’s a better business model that doesn’t need any upfront investment and can be done as a side job. Affiliate marketing is the simplest and most lucrative business plan I’ve attempted so far. Affiliate marketing allows you to operate your company for absolutely little money. Most significantly, you won’t have to spend any money on product development. It also takes less time since you don’t have to deal with inventory or customer service. While on vacation or at a full-time job, you may earn a consistent stream of passive money. Because the world is full of uncertainty, I’d always choose for the lowest-risk business approach.
However, how much money can you make with affiliate marketing?
A 21-year-old student from my #1 rated affiliate marketing training platform earned $7,395 in only one week, or more than $1000 per day…all while employing free traffic strategies.

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