Ask tackles the question of how to live a good life by understanding human nature, questioning our inherent bias and using tools like empathy. It walks through each step from feeling discomfort to being uncomfortable with that which is uncomfortable. The most important idea in the book is your responsibility as an individual to make yourself better every day, because you have power over your own mind – even if it’s just for 5 minutes at a time
“Ask” is a book written by Ryan Levesque. It was published in 2015, and it’s about the different aspects of money. The author uses many examples to help make his point. Read more in detail here: ask ryan levesque.
Are you seeking for a synopsis of Ryan Levesque’s book Ask? You’ve arrived to the correct location.
I completed reading this book last week and took notes on some of Ryan Levesque’s important points.
If you don’t have time, you don’t have to read the whole book. This description will give you a general idea of what you can learn from this book.
Let’s get started without further ado.
I’ll go through the following points in this Ryan Levesque’s Question Book Synopsis:
What is the subject of Ryan Levesque’s question?
Ask is based on the simple yet powerful premise that finding out what your consumers want is as simple as asking. The key is to ask the appropriate questions.
Ask provides extensive insights into client behavior, allowing you to discover and meet their true desires.
Ryan Levesque, who is he?
Ryan Levesque, dubbed the “conversion genius,” has helped firms in 23 sectors improve conversions and revenue. This is his first book.
For whom is Ryan Levesque asking?
Ryan Levesque’s Ask is not for everyone. If you are one of the following folks, you may like the book:
- Entrepreneurs, start-ups, and internet enterprises
- Businesses who are having trouble converting web visitors into customers
Ryan Levesque’s Question Book Synopsis
Introduction
Anyone who has purchased online or ran an online company knows how inefficient internet companies are. A visitor to a website will generally depart shortly, closing the window or moving on to another since they can’t purchase anything.
It’s not enough to just ask people what they want and then provide it to them.
Ask Formula can assist you with this. The Ask Formula includes a series of questionnaires that you may send to potential and current clients. After people complete your surveys, the author discusses how you may find out what the major difficulties are and how to overcome them.
If you tackle these issues, your company will be more competitive.
Lesson 1: Surveys do not provide the desired results.
Every day, business owners confront a dilemma: how can we discover what our consumers and prospects want? Knowing what clients want makes it easy to provide tailored services and respond to their demands.
How do you determine what is desired? Simply conduct a questionnaire. Traditional surveys, on the other hand, have various faults that must be addressed.
To begin with, surveys are inconvenient. Have you ever had a telemarketer stop your meal to inquire on a current event, such as the new soda bottle packaging? Yes, it is inconvenient.
Second, since consumers aren’t given access to the data, doing a survey isn’t a motivator for them. A survey is a kind of marketing instrument used by marketers.
When it comes to asking for what they don’t want or what they already have, people are only adept at two things: expressing what they don’t want and expressing what they already have.
Companies want to know what their consumers want, but they’re not very effective at assisting them in determining what they want. The shop assistant is not assisting you in making a selection when you explore the shelves and are asked, “How can I help?” Her presumption is that you already know what you’re looking for, so she can help you find it.
However, the majority of prospective buyers have no idea what they want! Perhaps you recall the last time you went out to dinner with a group of friends and struggled to decide where to go. When you ask them what they want to eat, you get a never-ending stream of recommendations and queries, and no choice is made.
It’s still your responsibility as a company owner to find out what customers want, even if they can’t fully describe it. Ask Formula assists you in doing this by leveraging surveys in a unique method.
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Lesson 2: Research your prospects before approaching them.
Traditional polls don’t work. Consumers are annoyed, and the data gathered is worthless. Is it possible that the Ask Formula will be different?
The Ask Formula guides your prospects through a series of stages that convert them into paying customers, starting with a basic Survey Funnel.
We’ll go through each stage in more detail later, but for now, you should create a Deep Dive Survey before starting the funnel. This kind of survey can only be done once, at the start of the process, to learn more about your prospects.
To begin the Deep Dive Survey, an email is sent to your prospect list. Your prospect list might contain former customers or admirers. Your email should begin with a quick introduction to your business and state that you are interested in learning more about your prospective clients. “We at Home Lighting are interested in understanding who our consumers are so that we may deliver outstanding service to them,” you can write.
Following that, there are a few survey questions. You should avoid asking your prospects directly what they want since they only know what they don’t want. Asking inquiries like “What is your greatest issue right now?” should help you start them talking.
The replies may then be collected on a website where respondents are instructed to complete the survey.
Finally, examine the findings of the survey. Sort the responses into buckets based on comparable patterns, or groupings that are similar in character. If you’re a B2B firm, you may make a bucket for companies with less than $500,000 in yearly sales, another for organizations with more than $5 million, and so on.
By dividing respondents into buckets, you may interact with each group using the respondents’ natural language. Sending an email to your retiree bucket in your software geek bucket’s technical lingo is the last thing you want to do.
After you’ve identified your prospects, it’s time to go on to the next phase.
Lesson 3: A well-designed landing page will entice prospects to participate in the following survey.
After taking the Deep Dive Survey, your prospects should be crystal obvious. Before you can fix their difficulties, you must first convince them to share more information with you. The easiest method to do so is to conduct another survey.
The next stage is to create a persuasive landing page called the Prospect Self-Discovery Landing Page that will entice prospects to complete the survey. Without scrolling down, readers should be able to obtain all relevant information on this page. Let’s look at how it should appear:
Begin with a provocative title or inquiry. “Can you enhance your memory using these approaches in only three days?” asks the RocketMemory website.
Then describe what you want to accomplish with the survey and how it may assist you. “I’d want to ask you a few questions so that we can diagnose your problem and provide you with a customized solution,” you may say.
Include a video on your landing page to increase involvement. It’s simple to achieve this by using a “talking head” video or an actor to explain your company. A PowerPoint presentation with voice-over is also effective.
A compelling hook — a concept that stimulates interest and desire – is essential to the success of your video. Incorporate audience members’ challenges into the video. Whether the respondent is interested in losing weight or improving their tennis serve, a solid hook may help market your survey.
However, some individuals are resistive to being convinced. If-then statements, such as “If you deal with a variety of markets but have no knowledge how to connect with them all, then…”, might persuade doubters.
If you hint at your knowledge, the prospect will be more responsive to your survey. “For the last decade, I have asked my customers a set of questions that have helped them identify their largest sales bottlenecks,” write.
As soon as you’ve won over your prospects, you’ll send out the following survey.
Lesson 4: Use Micro-Commitment Bucket Surveys to progressively gain prospects’ confidence.
Your prospects are now anticipating your survey. Your Micro-Commitment Bucket Survey is now ready to be sent.
The poll starts with a few easy, non-threatening questions before going on to topics like name and email. Small queries erode away at people’s aversion to sharing personal information, making them more inclined to disclose.
This sort of inquiry should be asked in a conversational tone rather than a robotic tone. “Which is your preferred market-leading soda manufacturer?” is much more acceptable than “What is your favorite soda brand?”
Start with simple questions in the Micro-Commitment Bucket Survey, such as “What is your age?” Use this information to personalize messaging, such as in a follow-up email by mentioning prospects’ ages.
Finally, use segmentation questions to divide and conquer your prospects.
Instead of segmenting prospects based on demographics (age, region, etc. ), segment them based on the specific difficulties or issues they wish to address.
Consider asking, “What is your toughest issue right now?” as a multiple choice question. “Selling into several sub markets,” “Getting paid visitors to convert,” and “Entering a new market” were the solutions.
With each response, you may learn more about your customer’s individual issue.
You must now sort the data that you have received. You achieved this by using the Deep Dive Survey to create buckets. The Micro-Commitment Bucket Survey will be used to fill and improve these buckets.
To sort prospects, first sort them by their marital status, then split them by the number of children in their household.
With this form of segmentation, you may present relevant items to your clients in a marketing language they can comprehend.
Finally, you’ll send your leads to a form where they may submit their name and email address.
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Lesson 5: Practice pitching
Prospects will get a diagnosis and a solution to their issue after completing their survey on the Post-Survey page.
There will be nothing on this page but a headline and a video that addresses their concerns raised in the poll.
If you were a doctor, you’d tell your patients about the different treatment choices and offer them a prognosis. There would be no hurrying or haggling over prices! Your goal here is to demonstrate that you understand their position and encourage them to seek you for advice.
At that moment, you make your proposal.
The video should ideally follow the Issue, Agitate, Solution formula, which states that you should outline the prospect’s problem, underline its relevance, and then explain how you can assist.
Make a diagnostic that has a unique name. The audience could be informed, for example, that the marketing bottleneck is caused by the Cold Traffic Curse.
Giving your prospects a precise diagnosis should pique their interest right away.
What exactly does your diagnosis imply? Explain what that implies next. Demonstrate a thorough awareness of the situation and your care for the result, concentrating on the topic’s immediacy and severity.
“Many websites nowadays are suffering from the Cold Traffic Curse,” according to our previous example, “which hinders them from turning visitors into customers and undermines their company.”
Finally, make an offer to explain your answer via education. Include the advantage, or what the consumer will get by buying; describe the deal; disclose the reduced price or special offer; and explain why the client must act immediately (such as a deadline or limited supply).
So far, you’ve utilized the Ask Formula to identify the customer’s concerns and provide solutions. The following parts will show you how to maximize the benefits of these new conversions.
Lesson 6: After the initial offer, the Ask Formula optimizes your earnings.
The Ask Formula does not end with this initial offer on the Post-Survey page. In fact, it wants to keep boosting sales for many more years. How?
You’ll discover the true value of the connection you’ve developed with that consumer when you sell to them over time. The Profit Maximization Upsell sequence is designed to do this.
Consider your most recent McDonald’s visit for a minute. Burger corporations don’t generate billions by selling burgers alone. “Would you want fries with that?” they ask instead.
Someone in a buying mentality is considerably more inclined to spend extra money straight away after purchasing anything.
You should provide one-click upsell choices to your prospects right after they complete their first purchase so they don’t have to input their payment information again.
Alternatively, you may give the consumer a discount on more of what they just purchased. Consider giving out three free tubs of powder with each new protein powder purchase.
Another alternative is to sell a speedier, simpler outcome. If you sell gym memberships online, you might also provide a 30-day boot camp ticket for customers looking for quick results.
The fourth approach is to provide a solution to an issue that your prospects may not have considered but will undoubtedly encounter after using your initial product. Consider offering a wage negotiation training to assist individuals persuade their bosses to pay them more. Excess cash is now a “positive” issue with which you may assist consumers.
As an upsell, you might underline the importance of prudently investing their extra cash and provide a similar investment product. The customer may not have experienced this problem yet, but he or she may do so soon.
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Lesson 7: Retain clients by salvaging sales from non-buyers.
After this initial round of surveys, we estimate just a tiny fraction of visitors to make a purchase – maybe as low as ten percent. Keep trying nonetheless — 90 percent of visitors still won’t make a purchase! The Ask Formula employs a unique way of follow-up to earn the business of these hesitant prospects.
The Email Follow-Up Feedback Loop enables ongoing contact, which helps to optimize and enhance the marketing funnel. Non-buyers are targeted by one form of email sequence, while purchasers are targeted by the other.
Follow up with non-buyers in the first step, those who did not purchase the offer offered in the survey’s sales prescription. Non-buyers’ emails must be engaging in order for a sale to be preserved.
Offering frequent discounts without depreciating the goods is the greatest method to keep people interested. For example, give a one-dollar trial period followed by a complete payment at a later date to decrease the engagement barrier.
You may also use a deadline reminder email to warn non-buyers that your offer is only available for a short time. If non-buyers realize the deal is only active for an hour, they may become more interested.
Finally, if the first offer fails, give them the option of pivoting and choose their own next step by simply repeating the Ask Formula cycle with a new offering.
Fortunately, you can use the same strategy to obtain more from your clients, but this time you’ll exploit the excitement they had from the last transaction to fuel them for a subsequent purchase.
You might put an unfinished concept in the subject line of your emails to persuade customers to open them. “There will be…” piques the reader’s attention and urges them to continue reading.
Include a hyperlink in your body that links the client to your offer; this will guarantee that the customer returns.
Final Thoughts
If you want to know what your consumers want, you should ask them directly. You must inquire in an orderly and methodical manner to get actionable information from your prospects in order to gain their confidence and fascination. That is the purpose of the Ask Formula.
There is no such thing as a universal answer. Similarly, since each client has a unique scenario, the best solutions for them will likewise have to be unique.
Additional Reading
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Make Passive Income Online is a Bonus Recommendation for Ask By Ryan Levesque Book Readers.
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