This book is a practical guide to being the best you can be, and living your dreams. It’s about taking control of your life by transforming yourself from someone who just does enough into an obsessively driven person with everything in their favor
“Be obsessed or be average” is a book written by Grant Cardone. It discusses the importance of being different, and also how to make your life better through hard work and determination. Read more in detail here: be obsessed or be average.
Are you seeking for a synopsis of Grant Cardone’s book Be Obsessed or Be Average? You’ve arrived to the correct location.
After reading Grant Cardone’s book, I wrote down a few crucial takeaways.
If you don’t have time, you don’t have to read the whole book. This book synopsis summarizes all you can take away from it.
Let’s get this party started right now.
I’ll go through the following points in this Book Summary: Be Obsessed or Be Average:
What does it mean to be obsessed or average?
Be Obsessed or Be Average is a book that encourages people to enjoy their lives to the fullest.
Cardone’s unique viewpoint on how to become a determined and passionate company leader who can compete with the finest in the world is presented in this book.
Who wrote the book Be Obsessed or Be Ordinary?
Grant Cardone, a multibillionaire, is a self-made businessman. His book The 10x Rule was a smash hit.
For whom are you Obsessed or Average?
Not everyone will like Be Obsessed or Be Average. If you are one of the following folks, you may like the book:
- Entrepreneurs and business leaders
- Dreamers who have big plans
- Those who wish to make the most of their life
Book Summary: Be Obsessed or Be Average
Introduction
Many of us are rewarded for years of hard work and dedication with a retirement package that enables us to sleep easily in our elderly years. Bingo games are likely to be the most entertaining aspect of this situation. However, this does not have to be the case.
Only fear of failure or rejection, as well as a lack of motivation, prevent you from achieving your greatest ambitions. However, if you begin to get into the intensity and passion of fixation, you can delve into your anxieties. You’ll be able to access the prize that comes with boundless success if you have big goals.
Lesson 1: Obsess, and you’ll be able to keep your equilibrium and vitality.
On the work, you may experience fatigue from time to time. When you’re close to burnout, you have two choices: take some time off or get consumed with your job.
Choosing the first choice, which is what most people will do, will not get you where you want to go. If you want to go to the next level, you must become obsessed with achieving your objectives and constantly endeavor to achieve them. It will seem that you are generating energy rather than draining it.
You may be fatigued, but reiterating your purpose might help you feel better. Have you been disoriented?
The author started to feel fatigued and anxious as he reached 40. He discovered he was continuously going across the United States to deliver presentations after some thought. On occasion, he scheduled speeches in Canada over a US holiday, and it wasn’t uncommon for him to wake up in the incorrect place.
Cardone felt that his primary passion had been lost after all of the traveling and speaking engagements. His initial ambition was to become the world’s best salesperson, not a public speaker.
He felt reinvigorated after writing out his purpose and reaffirming his life objectives.
Obsession, according to the author, is the key to both freeing your energies and finding ultimate equilibrium.
Taking short getaways is the key to maintaining a balanced existence. Good health, a great family life, and strong religion go hand in hand with being affluent and having the profession you desire. To do this, you’ll need a passion that borders on obsession. In order to reach this aim, you will need to work hard at all times.
You may channel this energy into making the most of every minute by mixing family time with exercise and bringing the kids to the gym with you first thing in the morning, like the author does.
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Lesson 2: If you keep your passions new, they will keep you motivated.
Consider a time when you exceeded your expectations and understood exactly what you were enthusiastic about. The issue is not whether you should start, but whether you should keep going and fight the impulse to spend every day resting.
Obsession is also useful in this situation.
It’s not enough to accomplish one goal and call it a day; a successful career is built on a succession of ambitious objectives.
You won’t be one of those individuals who wants to be able to play golf after they retire if you’re enthusiastic about anything. Set big ambitions for yourself that will lead to a limitless future. You have a sense that you have a deeper purpose when you get up each morning.
After buying 100 flats, the author set the aim of owning 500 units as his next objective. As of 2016, the author owned 4,500 residences.
After you acquire a million dollars, how about establishing a new target of a billion dollars? Consider all of the organizations you may be able to support, as well as the safety net you might offer for future generations. By bringing boundless ambition to every day, you may live a genuinely amazing life.
Consider your post-retirement existence on the golf course, where you may have the objective of lowering your handicap, but what happens next? After a while, you may find yourself watching TV for the bulk of your time, which may lead to despair.
You must have a huge purpose that evolves with your job if you do not want to be unhappy.
Never stop pushing for greater heights.
Lesson 3: Focus on the big picture rather than the specifics.
Any situation’s result cannot be foreseen ahead of time. Even millionaires are unsure about how they will make their wealth. As a result, rather of doing the right thing, they create promises 10 times larger than they can maintain, then drive themselves and their teams to find a way to keep them.
As a result, it’s critical to set lofty objectives and commit to activities that will help you achieve them.
You must jump in and learn as you go in order to thrive in any significant life event, such as getting married, having a kid, or establishing a company.
Your personal and professional objectives should be aligned. It’s OK to release items before they’re ready if it means being first to market.
As Apple has often shown, being first is more essential than being flawless. Almost every Apple product has issues over time, but the business understands that being large, bold, and inventive is more essential than being late in beta testing. As a consequence, Apple is often regarded as the finest brand ever.
You may look to the New England Patriots as an example of a successful organization in addition to them.
Patriots owner Robert Kraft bought the franchise while it was in trouble in 1995. The entrepreneur, however, did not allow this deter him from making ambitious claims. After Kraft joined the team, the players were driven to give 110 % in every season and game, and they have since won five Super Bowls.
Furthermore, some tickets in the Patriots’ most prestigious stadiums sell for $500 each, with corporate boxes fetching $500,000. Fans feel that their team will go far every year in the same manner as the players do.
These instances show how wonderful the moon is and how having faith in your ideas will work out is smart business.
Lesson 4: Overcome your doubts and achieve success
Pushing the boundaries to achieve success is not impossible, but it will almost certainly result in some dread. Do not be put off by this. To be successful, one must learn to accept and embrace fear.
If you want to achieve, you must overcome both sorts of fear: fear of rejection and fear of failure.
In 2008, J. K. Rowling gave a graduation speech at Harvard University. Failure, according to the author, makes you stronger. You will not succeed in life until you fail.
Rowling speaks from personal experience. The first Harry Potter book was turned down by 12 publishers before being accepted by one. It eventually sold over 12 million copies. If Hermione had allowed her fear of failure to stop her, Harry Potter would not exist today.
Don’t be scared to be terrified, since allowing yourself to feel that way implies you’re pushing yourself ahead. Fearlessness indicates that you are becoming a large fish in a tiny pond, which is bad since it indicates that you are not developing.
If you feel stagnate, you may need to relocate to a bigger pond. Consider launching a branch in a new city or forming new business ties to have access to new markets.
When it comes to winning the competition, fear is also beneficial. The key to getting the most out of fear is to change your mindset, which provides you a psychological advantage.
During the financial crisis of 2008, the author had a breakthrough. Everyone was afraid of the future in those days, so he decided to utilize that dread as incentive to increase sales and public appearances. Others started to flee, but he continued to go into new markets, which paid off handsomely.
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Lesson 5: Invest your money rather than save it.
Success is always defined by your capacity to progress, regardless of your anxieties. As a result, investing your income and excess energy in growth makes sense. To increase your chances of success, use this method to corner the market.
Furthermore, you should emphasize spending over conserving under this plan.
Isn’t it inconvenient to have money that isn’t being used? The only money that counts is money that allows you to progress.
It is also tax-efficient to do so. Because the money you re-invest in your firm is usually tax-free, the dollars you put in are worth more in the end. As a result, it’s a good idea to keep an eye out for investment and development prospects, such as new markets to enter and new routes to investigate.
According to the author, spend 30 to 40% of your revenues on growth prospects.
If such chances are few, it is preferable to invest that money for PR. Marketing, advertising, and social media investment never go to waste in general. Once PR works and you become well-known, you will quickly be able to take advantage of previously unattainable growth chances.
Check to see whether you’re aiming to be a “one-man show.” Being a leader entails leading a large group of people, which is why companies like Amazon, which employs over 200,000 people, and Apple and Microsoft, which each employ 100,000 people, have large staffs.
According to the author, 75 percent of American businesses are “one-man shows,” with an average profit of $44,000 per year.
After 10 years of attempting to handle everything himself, the author understood that having influence allows you to delegate and employ others who can make money for you. Cardone then proceeded to recruit a large number of staff, resulting in the company’s expansion.
Lesson 6: Don’t allow detractors stop you from pursuing your passion.
The road to success is paved with challenges. It’s the same way in business. You may, however, prepare for your competition and detractors.
Haters may target you in a variety of ways in the era of social media. Instead than attempting to silence them, it’s wiser to be grateful for their existence.
Consider this: the more people who dislike you, the more successful you are.
“There is no such thing as negative publicity,” as the old adage goes, therefore haters may be exploited as free PR in this case. When someone criticizes you, they consider you to be a market leader. Small companies are almost never targeted. Trolls and harsh criticism are only reserved for the powerful.
To put it another way, if millions of Twitter users despise you, you may be the next president!
Haters help us be more resilient by making us stronger. Remember all the bullies we had to deal with as kids? They were instrumental in molding you into the person you are now, for better or worse.
Even if cruel girls and jocks picked on you in high school, the bank manager who refused your loan, or the anonymous online troll who branded you a capitalist pig, you can show these people wrong. You may even change your product and make it better if you utilize the remarks of detractors appropriately.
However, haters aren’t the only ones who may stop you from following your passion. Members of your team can hold you back, and we’ll address how to deal with difficult workers and foster an obsessional culture in the following section.
Lesson 7: Make every effort to assemble the greatest team possible.
Do you believe that being polite or being efficient is more essential for making money? You probably picked the second choice since business requires you to make controversial decisions from time to time in order to retain leadership and keep everyone on track.
Dominating your company and employees is as simple as controlling the dialogue.
It’s critical that your team members understand that you’re constantly monitoring and listening to them. Listen in on their sales calls to verify that they are as aggressive and enthusiastic about pushing items as you would be if you were making them yourself.
If someone fails to meet your standards or the customer is not adequately instructed, it is OK to intervene.
You may also be personally active in every aspect of the company and recognize your team’s hard work in different ways.
When the author delivers a personal note of gratitude to a worker who has poured their heart and soul into the task, he receives a lot of thanks. No matter how far away from the office he is, he always records a video on his phone and transmits it to the staff. This is the type of personal touch that ensures complete dedication.
The true power comes when you’re brutal in your hiring and firing.
When you employ someone, you commit to pay them properly and treat them fairly in return for a specific level of performance. If an employee fails to meet their obligations and becomes a liability to the firm, don’t be scared to replace them with someone who will.
Our expectation is no longer to work at the same job for 50 years. The majority of individuals intend to work several full-time jobs during their careers. Millennials are especially effective at taking advantage of short-term contracts in order to develop a new sort of career.
You must create a team that is just as enthusiastic about your company as you are. Success is certain if you do so.
Final Thoughts
Being extraordinary requires having a development attitude. You must have high expectations for your organization and yourself, even if they seem unrealistic. However, by encouraging a motivated staff, these lofty goals move you toward genuinely outstanding achievements.
Keep your domestic tasks to a minimal so you can focus on your goals. If you need assistance cleaning your vehicle, mowing your yard, or vacuuming your apartment, don’t be afraid to hire someone. Your abilities and goals must take precedence above anything else.
Additional Reading
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