Kevin Zhang is a Senior Manager in the Investment Banking Division for Goldman Sachs. In this role, he provides support and analysis to clients on risk management strategies related to structured credit products.
Kevin Zhang is a Chinese American businessman who has a net worth of $1.2 billion. He is the founder and CEO of e-commerce company Alibaba Group. Read more in detail here: kevin zhang net worth.
You may have seen Kevin Zhang’s adverts on social media sites like Facebook or Youtube if you want to establish an internet company. “Is Kevin Zhang a con?” you may question.
He told you about a success story where he began dropshipping at the age of 23 and transformed a $3000 credit card debt into $20 million in sales in the first year.
Kevin promised that if you signed up for the eCommerce Millionaire Mastery course, he would reveal the key to developing a six-figure dropshipping company in only one hour each day. What is the cost? $1997.
Is the course, however, up to the hype? Is Kevin Zhang a con artist?
To respond, I tracked out several of Kevin’s pupils on Reddit and spoke with them privately.
In this review of Kevin Zhang and his course eCommerce Millionaire Mastery, I’ll go through the following points.
Kevin Zhang, who is he?
Kevin is a Los Angeles-based serial entrepreneur, according to reports.
Kevin was the youngest member of Forbes Councils and created many eCommerce companies, according to his official website. However, his profile on the Forbes Councils website is missing. Is it conceivable he was expelled from Forbes Councils?
In reality, anybody may join Forbes Councils as a member. The annual fee is $2,500.
I’m curious whether you’ve seen a photograph of Kevin in Forbes Magazine. Because, upon closer inspection, it seems like he just photoshopped his face onto the cover.
You won’t discover any pertinent information about him if you Google his name and Forbes Magazine.
Some of his brands are listed below:
- Apparel from Newport
- Dixon Leather is a company that specializes in leather
- Dixon Trading is a company that specializes in the
- Drones of Valor
- Tactical Grizzle
- Leather with a long horn.
These businesses should have earned roughly $20 million in sales, according to Kevin. But why were so many of them turned off? Is it because Kevin has amassed sufficient wealth?
According to Kevin, the majority of his businesses offer apparel and accessories under the Kreator eCommerce company, which he says employs 60 people.
However, when I looked up Kreator eCommerce Group, I discovered it was a consultancy organization.
Kevin also owns eCommerce Incubator, Seer eCommerce, and Vanderbilt Consulting Academy, among other businesses. However, none of them are tied to online retailers.
He portrays himself as a philanthropist on Instagram, with a luxury lifestyle and the image of a philanthropist who established a scholarship fund to send Native Americans to college.
Does this imply that dropshipping should have earned him a fortune? His Instagram account has 110k followers, however he hasn’t posted anything new since July 2020.
Kevin’s Youtube channel also has a sizable following, with 53.6k followers. However, in July 2020, he only released one video.
What can you anticipate when you enroll in eCommerce Millionaire Mastery?
Kevin Zhang promotes this course as EMM on Instagram and Facebook. You’ll be welcomed to his offer after attending a free webinar, which comes in a variety of pricing points, the most typical of which is $1997.
Another option is to pay $499 in five installments, which is $495 more costly.
There are 15 modules and approximately 200 lessons in the 20-hour course. The majority of the videos are 10–20 minutes long and mostly concentrate on Facebook ad training.
You may also join a secret Facebook group and participate in 52 live calls every year.
His insights into Facebook’s algorithm, marketing methods for his businesses (as noted above), a Chinese supplier negotiating script, and legal templates are among the benefits.
Kevin said that the bundle is worth $37,500.
An Overview of Millionaire Mastery in eCommerce
Kevin’s course is a fundamental overview of dropshipping and Facebook advertising. If you’ve done any dropshipping before, you may find the course unnecessary. In reality, I can promise you that the majority of the information is available for free on Youtube.
The modules of eCommerce Millionaire Mastery are listed below:
Module 1: Ecommerce Fundamentals
This section provides an overview of eCommerce and dropshipping.
Kevin will show you how to think like an entrepreneur and how to start an internet company. Every piece of information is available in the form of YouTube videos.
Module 2: Dropshipping in a Branded Niche
Kevin starts to criticize specific products and general retailers in this module. As an alternative, he explains how to create a dropshipping business with the ideal niche.
This concept looks to be a floating castle. Because the majority of dropship items go out of style rapidly, and any dropshipper may steal your brand. You must trademark your “brand” if you wish to protect it from rivals. However, how can you register a trademark for a shop that sells generic goods?
Following that, Kevin will discuss the dropshipping market trend for 2020, as well as how to set up a Shopify site and link Oberlo to AliExpress.
Kevin then goes on to show you AliExpress alternatives like Salehoo, a marketplace where you can locate suppliers from developed nations, as well as how to import items from AliExpress and connect your AliExpress affiliate code to Admitad to make 8% money on all purchases.
The last course examines how to establish a dropshipping business.
Module 3: Psychology of Consumers
This lesson has four films that cover the fundamentals of consumer psychology. You’ll learn about various sorts of customers and how to identify the product’s target market.
Module 4: Web Design for Shopify
There are 18 videos in this module. Kevin will teach you how to properly set up your Shopify shop. However, there are videos on YouTube that cover the same material.
Kevin will start by showing you how to create Facebook ad creatives using Adobe Photoshop and stock image sources, as well as how to choose a domain name, register it, and connect it to your Shopify account.
He’ll next go through how to import AliExpress photographs, transform them into interesting product shots, and fill in the blanks with product descriptions.
After that, you’ll learn how to install a one-click upsell plugin, set up trust badges, utilize multiple tabs, add demonstration videos and reviews to product pages, and set up trust badges.
Setting up cross sales and upsells to increase average cart value is covered in the last part.
Module 5: Mastering Shopify Web Design
Kevin delves further into theme modification and website development in this session, including banner design, category image creation, and homepage collection setup.
You’ll also learn how to include a tracking page on your website, as well as other important pages like contact information, privacy policies, and terms and conditions.
The last part contains instructions on how to improve the speed of a website’s loading.
If you want to avoid the difficulty, just select a theme that includes all third-party plugins, which will make your site load much quicker.
Module 6: How to Create Facebook Ads
The emphasis of this module is on Facebook advertisements. Kevin will show you how to create a Facebook business manager account as well as a Facebook page where the advertising will be shown.
You will also learn how to set up a Facebook pixel so that you may retarget clients who have visited your business. Finally, there’s a video on Trackify, which can be used to create simple catalogs and backup pixels.
Despite the prominence of other platforms like Instagram, Pinterest, and Google, eCommerce Millionaire Mastery solely teaches you how to increase traffic through Facebook.
Module 7: Engaging & Profitable Ads
Kevin will show you how to design a Facebook campaign, analyse data, scale your campaign to increase sales, and when to stop it running in this lesson.
Still photos, a carousel, and videos with step-by-step instructions were among the advertising he exhibited.
Kevin will finish by teaching you some fundamental copywriting strategies.
Module 8: Facebook Ads: A Beginner’s Guide
Kevin will show you the fundamentals of running Facebook advertising in this lesson.
He’ll teach you how to create three Facebook audiences and how to utilize retargeting advertising to increase sales.
Kevin will also show you how to analyze data, utilize performance measures like ROAS and cost per purchase, and develop lookalike advertisements to help you optimize your Facebook ad campaign.
There are also tutorials on how to create LAAs and Hidden LAAs for remarketing using Trackify.
Finally, tutorials on exporting customer emails and establishing custom audiences are available.
Module 9: Facebook Ads (Advanced)
Campaign Budget Optimization is the topic of this module (CBO).
Kevin tells you how to do successful audience, creative, and LAA testing.
The last segment covers sophisticated retargeting techniques as well as Facebook ad management tools.
Effective Sales Strategies (Module 10)
This session examines how order metrics may be used in basic accounting. You’ll discover the benefits of a subscription-based business and when it’s appropriate to employ it. Kevin also explains how to leverage product bundles and when to employ the free-plus-shipping strategy.
Finally, there is a brief video on how to use sales and when to use them across your site.
Module 11: High ROI Email & SMS Marketing
This module contains videos on email marketing and how to automate the process of sending customer emails.
The last part discusses SMS marketing, which may or may not be effective for overseas buyers.
Module 12: Multivariate Testing, A/B & Heat Maps
Three videos on utilizing A/B split testing to enhance conversion rates are included in this package.
You’ll also learn how to perform multivariate testing and include heat maps into your website.
However, testing is a time-consuming procedure that might cost you a lot of money.
Module 13: Unbreakable Customer Service
This module is all about improving customer service. Kevin will guide you through the process of returns and exchanges. You will be given scripts to follow while dealing with consumers.
Module 14: Keeping the Company Alive
This session focuses on the long-term viability of your dropshipping company.
The most significant aspect of the information is how to reclaim a banned Facebook ad account, which includes scripts.
You’ll learn how to safeguard your own items from imitation dropshippers and file a DMCA takedown request with Shopify or Facebook.
There are also tutorials on how to deal with the BBB (Better Business Bureau) and other watchdog organizations in order to keep the number of bad reviews down.
Kevin will show you how to comply with FTC regulations and manage payment processor issues at the conclusion of the course.
Module 15: Advanced Infrastructure Development
This last subject focuses on automating your store’s operations.
Finding and hiring virtual assistants on Upwork or Fiverr is the first step.
Following that, Kevin will hand you some scripts that promise to aid you in negotiating with them in Chinese and getting a better deal.
Is Kevin Zhang a con artist? Is Dropshipping Still a Good Idea in 2020?
Can you really become wealthy as rapidly as Kevin Zhang after completing all of the modules?
As a seasoned dropshipper, I can tell you that figuring out how dropshipping works and scaling your company to six figures takes a lot of sweat and tears.
Here are a few reasons why I don’t think dropshipping is a good idea:
1. Financial Danger
If you don’t advertise, your dropshipping shop will not sell anything. However, social media marketing charges, such as Facebook advertisements, will cut into your profits. There’s also the $1,997 initial investment in Kevin’s course.
It might take weeks or even months to break even, much alone generate a profit.
To put it another way, starting dropshipping is a HUGE FINANCIAL RISK.
2. Facebook Ads are Expensive and Time Consuming
Based on the experiences of most dropshippers, the total cost of your Facebook ads will account for at least 30% of your entire sales.
However, Facebook advertising are seldom successful for lengthy periods of time. You’ll observe a substantially lower conversion rate after your target demographic has been exhausted. To keep your ad campaign afloat, you’ll need to boost your marketing budget.
According to Forbes, Facebook’s ad expenses have increased by 90% year over year.
Worse still, since Facebook’s algorithm is always changing, the learning curve for Facebook advertisements is rather high. Learning and testing Facebook advertising will take a significant amount of time and money.
If you run Facebook advertising without any prior expertise, your account will be quickly suspended for breaking their severe restrictions.
Many dropshippers don’t make enough money to cover their Facebook marketing costs, resulting in a net loss.
3. Problems with Customer Service
Even if you are not responsible for inventory or logistics, you must spend a significant amount of time interacting with suppliers and dealing with customers.
You must wait for your supplier to assist you if your client has a problem with the goods. You must face the loss if your supplier is not cooperative. As a result, many dropshipping shops have negative customer reviews and no repeat customers. That’s why establishing a long-term dropshipping business is never simple.
In the worst-case scenario, you should anticipate a high number of credit card chargebacks, putting your payment gateway at danger of being shut down.
4. A significant amount of effort was put into product research.
To maintain your shop profitable, you must constantly test items using Facebook advertisements in order to find a new successful product.
Most items in dropshipping achieve their peak in 1-2 months or even weeks. This is due to the fact that once a product gets famous, numerous rivals will begin offering it.
As a result, you’ll need to continually looking for fresh replacements in order to maintain making money.
Because dropshipping involves commitment, consistency, hard work, and a lot of patience, most individuals who succeed do it full-time.
In fact, just handling Facebook advertisements may take up an entire day.
Kevin Zhang is a graduate of the University of Waterloo, and an experienced investment banker. He has been in the industry for over 10 years and has worked with companies such as Deutsche Bank, HSBC, and Goldman Sachs. Reference: kevin zhang isscc.
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